Linda- I think you probably should check with your website service provider/webmaster.  I was thinking after I wrote this, you might want to have a feeder site/blog for this marketing launch.....for example- http://yourdomain.com/openhouse....or a new site/blog just for this project with links to your about me page, your contact info., etc. from your main website/blog.

I am leaving this in the hands of any interested real estate professional to take the ball and run with.  I am a real estate marketing consultant for real estate professionals:-)  So Linda, go for it and have fun.

Larry- Awesome!!!  Go for it.

Russ- Never stop branding:-)

Rebecca- The fact that you can see this path, I bet you can think of more than you imagine.  Your mind seems to be open and that's key.

Tony- Thank you.  The turntable was right from the youtube I embedded, the rest, all mine:-)  P.S.  I will always keep reading, no worries there.

Matt- I am glad this post reminded you of a fond and memorable time for you:-)  I have read posts that have definitely done that for me.

Sonja- It can and I am leaving this to you and any other takers:-)

Steve- I think that would actually make you popular these days, "Dude, you know the Clash":-)

Christopher and Stephanie- I like that thought....alot:-)

Monica- Happy to share.  That's the ticket and the real deal.  There will be a seller and a buyer in a real estate transaction.  The real estate agent is truly the real estate marketer.  You want to present your real estate knowledge in a way that makes clients sit up and take notice.

Christine- Understood.  You can pare this down.  At minimum, I would recommend writing a post, maybe use your own recipe, or contact 1 local restaurant....and create a slidshow of a few properties to add to it.  Use keyword discovery to choose your keywords and you can have a pared down version and still look to reap the benefits from the surge in online traffic. 

One idea is to concentrate on one food item, a theme.  That way you maximize the effort with limited time, like different ways to prepare hot chocolate.

Susan- Awesome.  Send me an email I would love to check it out.

Joel- Open house is a name, maybe a misnomer in this case, because you will be holding your house open.  More like a Christmas party.  I think safety is a concern in general when dealing with the public.  You can choose a group to send an invite only to the offline open house.  You could also just do the Cyber Open House. 

Safety should always be in the plan when working with the public for sure.  Thanks Joel.

Bill- The open house is more like a launch party where you extend the "Cyber Open House" into the "real offline" world so you can do the meet and greet.  As I said to Joel above, it might be a misnomer, consider it a launch party or a holiday party.

I haven't been reading on this type of marketing, However, I am glad to hear that it's being spoken/written of Because this meshing of the online and offline is a very natural fit thanks to social networking.  Social networking is one of the best things that could have happened to marketers and sales professionals.  The contact from online to offline is so natural.

Reminds me of another great song- Synchronicity.

Katerina- Thank you.  I will continue to mix it up.

Thanks John:-)

Hi Joel,

I work from my home and have for 8 years.  I think you can adopt the ideas here to your own level of comfortability here.

I am glad you found the explanation from online to offline a little easier to digest.  I am especially glad because this is an important concept when working on the internet.  Not in all, but in many niches and real estate sales there is an important offline component.  Eventually the conversation should be carried offline.

George- Thank you.....I wanna crush the box, that's my philosophy....it's when you are able to disregard that a box is even there that it becomes invisible.  It's when you get down in it and you just CRUSH it.

Evelyn- Thank you I am glad you enjoyed it.