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On December 15th Launch A Cyber Open House and Rock the Casbah

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Where will you be on December 15th?

I will be at my computer along with millions of other Americans Host a Cyber Open House and Rock the Casbahshopping for the rest of my holiday gifts and sprucing up my meal plans for the holiday festivities. The Monday two weeks prior to Christmas is traditionally the heaviest online internet shopping day.  It garners even more traffic than Cyber Monday.

Internet traffic jingles December 15th....Go ahead and Get Your Share.

Can a real estate professional break off a piece of that action?  You betcha.  If you want to get internet foot traffic than jingle jangles on December 15th you've got 7 days until launch.  You've got enough time to get serious and get it on.

Launch a Cyber Open House and Rock the Casba.  Let me tell you how.

Let's Recap:

  1. Hold an Open House on your website.
  2. Showcase 3 local recipes from local (not franchise) restaurants with gift certificate and/or coupons on holiday brunch specials.
  3. Showcase 3 real estate listings that have a good entertaining setup- nice large kitchen/family room to tie in with the entertainment theme.
  4. Launch the Cyber Open House on December 15, 2008.
  5. Advertise to locals via blog post, video and audio syndication and local newspaper if the readership volume is still high to come to a holdiay open house at your house where you showcase the same content as your cyber open house.
  6. Host an offline Open House Before Christmas.  If pressed for time, launch after Christmas and before New Year's Eve.
  7. Include Santa Clause or Father time for the kids attending who will be on Winter Break from School.
  8. Invite a local loan officer is present to handle those financing questions and inform about local and national programs to help finance your guest's house.

Have fun with this and be creative

Take advantage of the internet foot traffic on December 15th and launch a Cyber Open House that rocks the Casbah.

**UPDATE:  I've uploaded a mindmap  to illustrate all the different avenues available to you to draw traffic to your Cyber Open House. 

The more traffic you bring to your Cyber Open House, the more traffic you can have at your offline open house.**


Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI
Bosshardt Realty- Thank you....the Clash, memories, 'tis the season. Audrey- You are so welcome and I know you can do this, I have read your culinary post, this is one right up your alley girlfriend.
Dec 08, 2008 02:01 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Russ- Never stop branding:-)

Rebecca- The fact that you can see this path, I bet you can think of more than you imagine.  Your mind seems to be open and that's key.

Dec 08, 2008 02:03 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tony- Thank you.  The turntable was right from the youtube I embedded, the rest, all mine:-)  P.S.  I will always keep reading, no worries there.

Dec 08, 2008 02:04 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Matt- I am glad this post reminded you of a fond and memorable time for you:-)  I have read posts that have definitely done that for me.

Sonja- It can and I am leaving this to you and any other takers:-)

Dec 08, 2008 02:08 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Steve- I think that would actually make you popular these days, "Dude, you know the Clash":-)

Christopher and Stephanie- I like that thought....alot:-)

Dec 08, 2008 02:12 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Monica- Happy to share.  That's the ticket and the real deal.  There will be a seller and a buyer in a real estate transaction.  The real estate agent is truly the real estate marketer.  You want to present your real estate knowledge in a way that makes clients sit up and take notice.

Dec 08, 2008 02:13 PM
Susan Jackson
America's Network Realty Group, Inc - Sandy Springs, GA
Rebecca, This is a greaat idea. I am starting to work on this tonight. Really thinking outside of the box
Dec 08, 2008 02:59 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

There's a whole lot to think about in this post.  I can see the online, but I don't think I'm ready right now for an open house especially with my son's first birthday on 12/18.

Dec 08, 2008 05:40 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Rebecca I have been hearing more and more about this kind of marketing avenue. It sounds intriguing. I do not waste my time doing public open houses though as they are a waste of time and energy for my client. Definitely like the song:)

Dec 08, 2008 11:30 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Christine- Understood.  You can pare this down.  At minimum, I would recommend writing a post, maybe use your own recipe, or contact 1 local restaurant....and create a slidshow of a few properties to add to it.  Use keyword discovery to choose your keywords and you can have a pared down version and still look to reap the benefits from the surge in online traffic. 

One idea is to concentrate on one food item, a theme.  That way you maximize the effort with limited time, like different ways to prepare hot chocolate.

Dec 08, 2008 11:39 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Susan- Awesome.  Send me an email I would love to check it out.

Joel- Open house is a name, maybe a misnomer in this case, because you will be holding your house open.  More like a Christmas party.  I think safety is a concern in general when dealing with the public.  You can choose a group to send an invite only to the offline open house.  You could also just do the Cyber Open House. 

Safety should always be in the plan when working with the public for sure.  Thanks Joel.

Dec 08, 2008 11:42 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bill- The open house is more like a launch party where you extend the "Cyber Open House" into the "real offline" world so you can do the meet and greet.  As I said to Joel above, it might be a misnomer, consider it a launch party or a holiday party.

I haven't been reading on this type of marketing, However, I am glad to hear that it's being spoken/written of Because this meshing of the online and offline is a very natural fit thanks to social networking.  Social networking is one of the best things that could have happened to marketers and sales professionals.  The contact from online to offline is so natural.

Reminds me of another great song- Synchronicity.

Dec 08, 2008 11:53 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Rebecca- What a great post and congrats on your gold star! This is worthy of a feature for the content but also for the variety of presentation. You rock! Beat me to using utterli on my blog:)

Dec 09, 2008 01:39 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Katerina- Thank you.  I will continue to mix it up.

Dec 09, 2008 02:04 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Cool tips Rebecca.  Thanks for sharing.  Also, congrats on the feature!

Dec 09, 2008 07:17 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Thanks John:-)

Dec 09, 2008 07:24 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Joel,

I work from my home and have for 8 years.  I think you can adopt the ideas here to your own level of comfortability here.

I am glad you found the explanation from online to offline a little easier to digest.  I am especially glad because this is an important concept when working on the internet.  Not in all, but in many niches and real estate sales there is an important offline component.  Eventually the conversation should be carried offline.

Dec 09, 2008 09:32 AM
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate

Rock on Ms. creativity!  I love it when people think "Outside the box".  Thanks for the tips and have a great weekend.

Dec 13, 2008 01:22 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

What a great idea! Thank you for your creativity!

Dec 14, 2008 11:35 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

George- Thank you.....I wanna crush the box, that's my philosophy....it's when you are able to disregard that a box is even there that it becomes invisible.  It's when you get down in it and you just CRUSH it.

Evelyn- Thank you I am glad you enjoyed it.

Dec 18, 2008 11:31 AM