Everyone here knows they need to involve themselves in more business networking but not everyone is always sure how to go about getting started.

If at first you take the time to look into getting into a business networking group that has a lot of members that aren't in your industry vertical you'll not only have more fun, but you'll make better business networking connections. While having a business networking group inside your business vertical is good (thank you Active Rain!), it's really important to have one outside of it. After all, most of the business networking referrals you get will be from business networking contacts that do something different from you. You can get real good advice from network contacts inside your industry, but you probably won't get too many actual referrals, these you will get from your business networking contacts that you create with those that work in other industries, and if business referrals interest you, then you should be ready to refer business out as well, keep this in mind, people will refer to those that refer to them!

When you are attending a business networking event make sure that you are ready with a good 15 second introduction to you and your business that ends with a question back to the person you are talking to. Being engaging and allowing others to talk is the hallmark of a good business networking professional. Being shy at a business networking event will get you nowhere, so get out there and be ready to talk!

You might also want to be ready to explain what you've done for your existing clients to showcase your skills in your industry. This will give the people you are talking to a basis for referring business to you and will give them a sense of security that the clients they refer to you will be well taken care of.

In short the fundamentals of business networking are things you already know how to do:
  • be pro-active
  • be pleasant
  • be communicative
  • be present
I hope this helps you start out on your road to better business networking.
 

4 Comments on Business Networking

DEC
08
228,686 Points 1 Featured Post Outside Blog

Tim, great post.  Pam and I are in three different business networks.  We hope that one day it will broaden our horizons.

8:20pm • #1

I agree Tim. It is amazing how easy it is to refer poeple you know and trust.

8:31pm • #2

Thanks for the commentsTim, Pam and Jack! It's becoming more and more apparant that we all need to become more actively involved in business networking.

8:44pm • #3
MAR
11
1 Featured Post

Hey Tim,

  This is a great post!  I was just saying to someone today that it does not make sense to me to network to other businesses that have nothing to do with what I do.  I re-thought my statement after saying it and "somewhat" changed my stance.  I read your post and I have officially changed my stance (does that make me a waffle?  maybe I would make a good politician (lol)).  Nonetheless, great post.  It has re-energized me to go out and start hitting some 'off-the-wall' businesses!

10:28pm • #4

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Tim - SEO Web Design Engineering Rank Better On The Search Engines

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