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SOI.......by another name

By
Real Estate Agent with Better Homes and Gardens Real Estate MetroBrokers

Amazingly I never heard of SOI until a few months ago when I became interested in the posts on
ActiveRain.   I guess I always had this "SPHERE" of favorite customers that I sold Jaguars to for the past ten years but I never catagorized them.   They were always my favorite people, they became friends and acquaintances.  I saw them and spoke to them when they came in for service, we ate lunch together, I brought their cars in for service etc.   They will always be on my Christmas card list........and hopefully I will always be on their list too! 

Comments (4)

Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
Results That Move You

Joan, I've learned a lot of new acronyms, too, since getting into real estate.  Every industry has their jargon, eh?

Dec 09, 2008 02:02 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

True, True, True.  I also never heard of SOI until I got into real estate.  Now it is EVERYTHING!

Dec 17, 2008 10:36 PM
Kathy Kooyman
Home Realty - Pella, IA

Joan ~ You taught me a new one today.  I knew what sphere of influence was but didn't know what SOI meant.  Thank you.

Dec 18, 2008 01:39 AM
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

I'm just getting used to real estate jargon, but it's taking over my vocabulary now. Today, I used "sphere of influence" in casual conversation. Next thing you know, I'll be saying, "SOI" instead!

Dec 18, 2008 08:32 AM