Here is an article from this morning's Charlotte Observer. http://www.charlotteobserver.com/597/story/402351.html

It talks to a Wachovia economist who states that "Interest rates haven't been this low for a sustained period of time in the past decade".

So how can you capitalize on this in your business?

1)       Get into your database. Call every fence-sitter and looky-loo you have and show them this article.

2)       Do a direct mail piece to your past customer list. Postcards are great. Needs to only be informational. They won't necessarily need your services right now, but the average person has direct knowledge of 2-3 real estate transactions per year. You need to be top of mind.

3)       Get an e-mail piece together regarding the same thing. Copy this link. The average Joe out there has no clue what is happening, but he's starting to due to the fact that the media won't shut up about the Treasury department trying to get mortgage rates on purchases down to 4.5%.

4) Blog it! Put it on your website. Offer a special promotion if they act by the end of the year. Put a time frame on it to get them moving. You want to get it online or in your blog with pertinent key words so you can up the organic traffic to your site.

Take a look at this and don't wait. The time to act is now.

Happy hunting!