When a seller decides to sell a home, we offer the client consultation, a market analysis and our marketing/selling strategies.  However, the most important factor in selling a home comes down to "Pricing It Correctly."

Especially in a suprising competitive, challenging market like we are having right now with many short sales and foreclosure sales, a seller need to be able to outperform in price and value among these properties.

Today at our meeting, an agent spoke about a short sale that received over 40 offers. Another agent spoke of one with 12 offers.

I listed a condo in Glendale on Thanksgiving Day. Through that weekend, I received over dozen calls to show the property. I was in Oklahoma visiting in-laws. My phone kept ringing, when agents and buyers, you think, would be enjoying the football games and the leftover turkey and stuffing.

The last unit that sold in the complex was last year, sold in the low $400,000. I recommended to list the property in the mid $300,000 range.  And it worked.  We had 3 offers, and sold the unit in less than 2 weeks.

Buyers are looking for value.  If the condition of the home and the price does not go hand in hand, then the price needs to be adjusted.  It is much better for the seller to preserve their equity in this market, then to try to hold on the price and have their home listing go stale, at the end possibly receiving an unexpected low offer.