Through our Social Media Marketing Workshops, we've been working with real estate professionals systematically to build their online presence without necessarily blogging. The objective is to leverage the social media tools - blogs, Twitter, Delicious, Friendfeed, Feedfuze - to continuously "broadcast" expertise in their local housing markets, and capture consumer eyeballs who need this real time data to pull the trigger on their transaction.

The next marketing step is to build the websites and social networks that generate traffic to augment online presence. We're pointing to Homescopes as a template for the next generation of independently and cooperatively run breaking news hyperlocal real estate sites.

"Together with Domus Consulting Group, we developed one of the first independent blog networks for hyperlocal real estate information, Homescopes, and launched it in 2007. We're now positioning Homescopes to be the leading breaking news source for the Northern California housing markets, and expect that consumers will be compelled to follow our collective news feeds before they pull the trigger. The best part about the Homescopes experience is the auto-pilot factor; development was easy and once launched, we ignored it and let it distribute our content for us."

"We're now expanding Homescopes to 100 agents, and believe it will become a valuable lead generating online asset in its own right. Anybody can develop a "Homescopes" for their market and reap the benefits of owning your own online marketing resource. This really is the new wave to become a successful real estate agent."

Marian S. Bennett, Realtor

ColdwellBanker

http://www.mariansbennett.com/

(650) 712-2460

We're now working with agents who have been attending our workshops to develop new "Homescopes" in cities across America. The cost and risk are minimal, all it takes is agent networking for a common goal. Brokerages and organizations like the regional CRS chapters have also responded because after all, they are already established Realtor groups.

To help brokerages and groups of agents build these new web properties, we unveiled our new workshop series starting January 16 - Social Media Marketing 301 - the MBA Course. The curriculum and testimonials are here.

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