I have been a member of AR for a few months now and am looking at ways of helping to contribute to the development of Localism. However, my foray into Localism pages of some areas near me in South Florida have shown me an occurrence that I believe to be more akin to spamming than anything else. I would love the input of other AR members on this issue.
According to Localism, 3 of its purposes are:
- Find meaningful real estate information, not just demographics and listings.
- Get perspective on local real estate markets from the experts.
- Interact 1 on 1 with agents to get your questions answered.
I've been jotting down notes on possible topics to write about Hollywood, FL (my particular area) and browsed throughout Localism to see what's already there. Upon looking at uploaded pictures, I noticed a few useful ones such as one of the Broadwalk (and rightfully labeled) and a few of the future site of Trump's high-rise (again, good for the site).
But after that I saw a large number of photographs (20+) of homes that had no label or description, so there's nothing correlating the pics with Hollywood other than the fact that they're in the Hollywood section. Whether these homes have any significance, the reader wouldn't have any way of knowing.

But these pictures did have two commonalities: they were all submitted by the same AR member and they had website links to their businesses. I'm not here to call out names, rather I want to point out what I see as blatant spamming. How are these pictures in any way describing anything positive about my community and in what possible way does Localism benefit? I do not see any. The only benefit I see is the poster advertising and gaining AR points.
Most egregious is that one of the pictures posted was of a home that my team has listed and it was lifted right from the MLS and put into Localism (it was removed after I confronted the individual).
I expanded my search to Sunny Isles, Bal Harbour and Surfside - three areas that I'm familiar with and I saw the same thing being done by a brokerage. The have several "useful" pics and then plastered the rest of the site with pictures (or artist depictions) of condo developments. Again, no information to benefit the reader, merely the contact info of the brokerage.
Oddly, an realtor from that very brokerage has reposted some of those same pictures but with her contact information. Are these people even reading Localism??? Perhaps the moderators should remove the spam and dock the violators points as a deterence.

I've enjoyed AR for the exchanges and the very low amount of spam (almost non-existent) and hope that Localism is able to follow suit.
Tchaka- I'm thinking that the purpose of localism is for potential customers to find you.. so I post things about my market there.. what most people want to know about are prices.. what 's for sale and what has sold.. most of the chatty community stuff I reserve for my other blog.. I have never thought of it as spamming..