The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to get a solid foundation with a 5 day roadmap.

Day 1: Build a Website (This is NOT hard)

This is your home–it is where people can find the authentic you. This is your safe place and all personal branding roads should lead back to this safe place.

I recommend this be your personal domain name. Hopefully, it can simply be your name. Start with .com, .org, .net. If necessary you can drift into .name and .me, but I suggest those only as reinforcing redirected domains if possible.

You can also effectively use a clever brand name you make up, but they may take a little longer and more creativity to build personal brand around.

My second recommendation for the home base is that it be a blog. It is fast, simple, versatile, and Google loves them. Remember our objectives are immediate search results.

Day 2:  Build Your PR Engine

There are lots of ways to do this, but my recommendation is keep it simple and focused. Sign-up and complete your profile for the following services:


I will tell you how to use each in a moment. All you need to do now is sign-up and have your Web URL in each pointed at your home base.

Read the rest of this post on my Better Closer sales blog...

 
Post is included in group: Blogging & SEO
Post is included in group: Internet Lead Generation-How Best To Capture Your Audience
Post is included in group: Online Marketing Help Center
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: The Art Of Marketing You

14 Comments on Jump Start Your Personal Brand in 5 Days

DEC
13
2008
6 Featured Posts Localism Sponsor

This is short and sweet! Thanks! I needed this.

7:08am • #1
228,218 Points 1 Featured Post

How many of these do you think are manageable - Active Rain, Linked in, Plaxo, Trulia, etc.

7:11am • #2
140,631 Points 4 Featured Posts Localism Sponsor

I couldn't agree more.  Everything I do is internet based.  Not sure I can keep up with all the social networking sites.  I have committed to AR at this time.  On most of the others.  BUT???? Not sure about the time I'm committing to them. 

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7:18am • #4

Janice,

I think you start with the basics and then manage up. For a Realtor, I think that means start with ActiveRain, Twitter (pointing to your ActiveRain Blog of course) and LinkedIn. Engage in creating good content and the conversation. This will build a community that will bring immediate value and show you where you should go next.

Bill

7:34am • #5
258,287 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

So far I like the way you are writing simple and to the point, I have seen stumbleupon but never filled out the information I will go back and do that now.

7:41am • #6
178,248 Points 13 Featured Posts

Hi Bill,

I think I am going to make some adjustments to accomodate this:  "My second recommendation for the home base is that it be a blog. It is fast, simple, versatile, and Google loves them. Remember our objectives are immediate search results."

Smart idea.

7:57am • #7
3 Featured Posts Localism Sponsor

I really do appreciate blogs like this, the tutorial ones that can help us build our business and websites.  I think its a great challenge and a lot of fun figuring out this stuff. 

8:27am • #8
316,648 Points 1 Featured Post Outside Blog

I also appreciate any information along these lines!  Thank you!

8:38am • #9

Heather the Realtor,

Thanks! Stumbles and links are awesome--I am happy to do the same for you. In this market, building a great community of collaborative marketing is the key to online success.

Thanks again for the Stumble!

Bill

11:37am • #10

Morgan Evans, Tony & Darcy,

Stay tuned there is more to come.I am putting together a whole series on real estate and mortgage marketing for my Active Rain Blog.

I am just starting to get involved in the Active Rain community, but I have been working and marketing in the real estate and mortgage market for a long time and I am glad to share.

Check out my offsite blog http://bettercloser.com that has a lot of my other writing.

Bill

11:42am • #11

Everyone,

Thanks for all of the wonderful comments. I am going to work on some more pieces like this for Active Rain--what a great community!

Best Regards,

Bill

11:44am • #12

Great ideas. I chose to make my home brand my company name, but otherwise - I'm with ya! I need to expand the website to hold blog posts too.

1:20pm • #13

There is certainly nothing wrong with that. Just make sure it is really easy for your Internet customers can get to know you. I have seen folks use Facebook, Twitter, even Myspace, but I think a blog is a bit easier and hits a broader audience.

Thanks for the comment Tim.

4:23pm • #14

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Bill Rice

Flat Rock, MI

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Kaleidico.com

Address: 15005 Telegraph Rd, Suite 200, Flat Rock, MI, 48134

Office Phone: (734) 775-4487

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Commentary on the mortgage and real estate market, blogging, social media, and marketing/lead generation.


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