Day 5:  Today I met an attorney and passed him my card.  I don't think that I've ever met an attorney like him.  He was compassionate and seemed to care.  I look forward to the business that I will receive from him.  I also met a Realtor from Philly.  I gave him my card.  I look forward to any business that he may send me as well.

Talk it up.  No matter what you are doing.  Talk it up.  Get to know people and they will remember you.  Stay positive and up beat.  They will see how great you are.  When you meet people, you have to assess their loyalty.  If you think that they are someone you would like to do business with then ask them, "Who do you use as your Realtor?"  If they don't have anyone then ask them if they would use you.  If they say yes then ask them if it would be okay to stay in touch with them.  Add them to your database as a "C" and reassess their loyalty later.

You need to be qualifying everyone you add to your database as either an "A", "B" or "C". 

An "A" will be your most loyal client that always uses you and tells everyone they know to do business with you.  These clients are your Golden Eggs.  Take special care of them.

"B"s are clients that will do business with you most of the time and may send business your way through their friends maybe.  These clients need a lot of attention but make sure that you are hitting your margins with the returns.

"C"s are new people that you meet that say that they would use you.  Keep in touch with these people and see if they have potential to upgrade to "B"s or "A"s.

I will tell you later how to keep in touch with your database.   For now, keep meeting and greeting, work on your database, blog about your experiences and keep a positive up beat attitude.  Stay focused and read the first page of your journal out loud every day as soon as you roll out of bed.

Paul

 

4 Comments on 96 Days to Change

DEC
13
286,817 Points Localism Sponsor Outside Blog

Hi Paul,

You point out some very good information.  "Meeting and Greeting" is always a good thing!

Don't forget me if you learn of anyone moving to "The OC!"

 Michael

(949) 753-7900

 

2:31pm • #1
136,951 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

Paul...great point! I meet alot of people, but it's important to figure out if they are (or will be) and A, B or C. I think they can be moved up the ladder if you keep in touch with them via e-mail, phone and the personal visits. That's one of my big goals for this year to be be MUCH better with my follow up to the people I meet, as well as past customers.

Enjoying your posts!

10:48pm • #2
DEC
15

Paul,

I too did the Buffini "100 days to greatness" and that was when I really got focused on adding folks to my data base.  It is part of my business plan and I log in how many folks I add each month to keep me focused.  At first it was hard to ask folks, but it got easier the more I did it.  For me I ask, "If you, or someone in your family or a friend, were looking to buy or sell a home, do you have a realtor that you could refer them to?"  Pretty simple, pretty non-threatening.  If they say YES, then I say GREAT!  Buying and selling a home is a very big decision and I just want to know that you, your family and friends will be in good hands.  If they say NO, then I ask for their info and if it would be all right if I stay in touch from time to time.  And the response from folks is great. 

Thanks for all the time you are putting into this!

Have a great day!!

...geri

11:46am • #3

Paul,

This is great stuff. I did the Richard Robbins Business Advance system a few years ago so I'm not sure how the Buffini system compares. The Robbins system helped me to understand the importance of an effective contact management system. I'm reading your posts for the first time today. I'd love to see if I can catch up and follow you guys. I've got to regroup and change for 2009! Thanks for the info! 

6:17pm • #4

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Paul Hockaday

Wilmington, NC

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Exit Coastal Connection Realty (Wilmington, NC)

Address: 3825 Market St #6, Wilmington, NC, 28403

Office Phone: (910) 262-0772

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