Spending time Twittering this morning, I came across a blog post from @mashable.  Mashable (self-proclaimed - "All That's New On the Web") takes a very broad-brush approach to reporting exactly that - all that's new on the web.

That said, some of the general articles they publish have strong implications and advice for those of us in the real estate business.  Check out this article - "Why brands ABSOLUTELY DO Belong on Twitter."  The article focuses on larger brands like Starbucks and Coca-Cola, but there are certainly some applications for individual agents and brokers when it comes to the value of using Twitter and other real-time social media communication platforms.

 

 
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4 Comments on Twitter & Personal Branding (from Mashable.com)

DEC
15
2008

What is this Twitter I keep hearing about? Is it useful for Real Estate?  I guess I will follow your link and find out!
10:43am • #1
291,755 Points 2 Featured Posts Called Shot Master

Thanks for the info. I haven't used twitter as I'm involved with AR, Facebook, and LinkedIn.
10:45am • #2
4 Featured Posts

Hi Darrell & Sandy - If you're on LinkedIn, Facebook, and AR, Twitter is perfect way to round out your communication and connections with people in your network, and to build new contacts.  I'd really recommend going to Twitter.com to start - takes about 5 seconds, then you can start by following me at @scottsambucci (found at: http://twitter.com/scottsambucci). 

Think of it as a mass conversation of people that you choose to listen to, and who choose to listen to you. Some other good Twitterers to follow are @ResPres and @kevinboer.  "Follow" some of the people they are following and you'll get the hang of it pretty quickly.
7:07pm • #3
DEC
19
2008
163,559 Points 1 Featured Post Attended Rain Camp Called Shot Master

Hi Scott,

Thanks for the post.  I agree - Twitter is a great place to help build your brand.  I'll be following you as well.
8:27am • #4


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Scott Sambucci

Mountain View, CA

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Altos Research

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Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.


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