When did the consumer become the enemy?
Lately I've been reading many articles from real estate professionals about the difficulty they are having with buyers, or the unrealistic sellers who are driving them batty. Reading those articles always leaves me with the "Are we real estate professionals?" question lurking in my mind.
Perhaps I'm short sighted and naiive, but I thought (and still think) the consumer is the reason that I am in this profession. Give them what they want: Information, guidance, representation, loyalty.
*Is it that difficult to make what we do all about them?*
Most consumers are thrilled when the representation that we give to them has value to them. They listen, they ask more questions, they take it all in and digest it. They respect us when we tell them the truth, even if they don't like what they are hearing.
In this economy, in this free-fall of real estate market values, in this time of shakiness making what we do all about them should be Priority #1.
Darnit, it should be Priority #1 all the time. I have a feeling that if we keep this utmost in our minds the complaints that we see from fellow real estate professionals will dwindle to a trickle.
~Kris Wales~ A Macomb County MI real estate agent
As I said before, Real Estate is more than just about the home. It's about the people within those homes. Yes, I have come across that difficult seller or the hard to please buyer. But I look at that as an opportunity to better myself. I love a good challenge! I love my job!