I am about to start field testing a very new and innovative way to buy property at auction. The purpose of this blog is to get it right for the prospective buyer. It is an online only auction option. I am going to give you a little insight to how it will work and would really appreciate your feedback, good or bad. 
For starters, the bidding will take place on the "auction" section of my website at http://www.gryphonusa.com/. We are using a proven platform and partnering with an online bidding platform that I have used before. In an online only auction, there will be no live bidding at an auction site.
In order to bid, a prospect will need to register with a credit card and have a deposit amount put on hold. This is similar to reserving a hotel room. The $$ is on hold, but not charged against the card until you actually buy.
Terms will be that the property is offered as-is and non-contingent. These are the same terms as one would find in a live auction.
Bidders will have the opportunity to view the property and all state required disclosures will be provided. Inspections will be encouraged. Broker participation will be encouraged. Agents representing bidders will need to register them with Agency Disclosure forms before bidding to qualify for commissions. We are also considering a "find a local agent" link for out of town bidders. The lawyers think that might be a stretch. There is liability here.
Virtual tours from http://www.realestateshows.com/ will be posted for all of the properties as well as a basic property condition report. No representations or warranties on the accuracy of the report, of course. Informational purposes only. The lawyers think this is good. Limits liability here.
So, at the end of the bidding period the high bidder is sent a contract, probably via email, signs and sends back via fax with original in the mail. Working on this part.
If the auction was Absolute, the deal is ready to close. If the reserve was met, the deal is ready to close. If the reserve was not met, the seller may accept anyway, may reject or may counter. This is the same thing that one would expect at a live auction.
Why am I doing this? Our clients are asking for it for one. Second, some other auctioneers have already started in on the model and I need to keep competitive. Lastly, bidders/buyers want it.
I don't think that, right now, it will take off in main stream for owner occupied properties. Investment properties, land, tax sales, timeshares and the like are good targets though. Can anyone say Bank REO ??
Agents, please give me your feedback. If you were working with a buyer and liked one of our properties, what would you be expecting from this platform?
By the way, I do have a marketing plan to get these properties noticed. It is a super secret and locked in the safe.
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
United Country Ohio Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17
Very informative...
Thanks for sharing!