Over the past couple of weeks I've been helping a friend look around for a new condo here in the Chicago metro market. While he's currently just window shopping and hasn't entered into any serious talks with potential sellers, he's your ideal buyer - especially during this slow housing market. His credit score is over 800, he has about $65,000 saved for a down payment, and he has a steady, well paying job. With that said, I was shocked by the treatment we had received when we both contacted some listing agents to show us their properties. Don't get me wrong, there were some real estate agents who went above and beyond their call of duty when it came to arranging a time for us to tour their homes and to provide us with as much information as we needed. But there were also a good handful of agents that needed to brush up on their customer service skills.

Here are 5 things real estate agents shouldn't do when dealing with homebuyers:
1. Don't judge a client by their attire. While I'm not going to win a million dollars at the poker table, I'm usually pretty good at reading body language and facial expressions. And the look that my friend and I received from an agent last weekend was one of complete disinterest. My friend was in his weekend attire: baseball hat, tennis shoes and college T-shirt. Since we looked young, the agent didn't take the time to talk-up the details of the condo and show us around the building. We actually had to ask her to show us around the rest of the building. The agent even said to us, "I was going to run some errands before the next client comes, but I guess we can look around the building really quickly." While my friend's T-shirt and baseball cap might not be screaming high-roller, his savings account says otherwise.
2. Don't blow off a call. After scrolling through several listings online at Homescape.com I found a couple of potential condos my friend would be interested in. I placed calls into the real estate agents listed on the property listings. A couple of the agents called me back the same day to schedule a showing. But one agent didn't return my call until three days later. At that point, we'd already booked enough showings for the weekend, so we didn't feel the need to schedule any more. In a slow market, where there plenty of bargain home deals available, agents should treat every call they receive with a sense of urgency.
3. Don't keep rescheduling showings. I had one agent call me back three times to reschedule a showing. After the third phone call, I told the agent, "Thanks, but no thanks." I understand agents will get multiple requests to see the same properties on the same day, and ideally they'd like to schedule their showings close together. But agents need to find times that fit the potential buyers' schedule, not their own.
4. Don't be dishonest. Real estate agents want to do whatever they can to sell their client's home. That's a part of their job description. But agents that create misleading marketing materials for their listings can come off deceitful. As in any business, sometimes your reputation is all you have, and if people feel you aren't being upfront with them, that could reflect poorly on your company and fellow co-workers.
Take for example one condo unit we looked at last Saturday. The Web site listing and printed sale sheet indicated a private parking spot was included in the listing price. The agent later informed us that the actual asking price was $30,000 more because of the parking space. She said it was a misprint. It's a misprint when it happens once. It's misleading when it's on all your marketing materials. Even if it was a mistake, not correcting inaccurate information is bad business.
5. Don't be rude. While this last rule of thumb maybe a no-brainer, you'd be surprise from what I've experienced during the home search with my friend. I had one agent during an open house talk on her cell phone the entire time we were touring the home. It wasn't until we were about to leave, she'd finally asked us, "Do you have any questions?"
First-time homebuyers typically need some extra TLC. Some of the best agents that my friend and I met during our home search were informative, attentive and upfront with their answers. The agent is an extension of their client's home, and a good impression can mean the difference between a sale today and a home that sits on the market for six months.
Got hot local housing tips or a story you want to share? Contact Amy Le at openingdoorsblog@homescape.com.
amazing that we have to remind agents of these points - AMAZING BUT TRUE!!!