My 3 New Years Resolutions
- 1. Form partnerships with like minded people
- 2. Think big, go for it - try new things - not be afraid of failing
- 3. Provide exceptional customer service
How do my new years resolutions relate to the topic of "free marketing ideas?" Well for one they're free but more importantly they're things that I know I can follow through on. Yes, it will take time and effort on my part to make it all happen but in the long run my clients and business will both benefit.
As I said in a previous post, we have the tools right there in front of us and sometimes just need to be reminded of what's truly important - to our clients (and our business)
-Customer Service
If you're good at sales you can sell a home or service to anyone at least once, but the key is to have them come back to you or to refer people to you again. It's all about creating a relationship, after all good customer service is the lifeblood of our business. Some of the key things to focus on when thinking customer service are:
- Listen more than you speak
- Only make promises you can actually keep - enough said.
- Be Available in all ways
- Address issues, complaints and be one step ahead - focus on solving your clients' problems, easing their pain and achieving their goals - it's about them - not you.
- Go the extra mile
-Provide Value
All too often many people in business forget who they actually work for - our customers. The key to success is providing those customers what they want. What will help you stand out to your potential clients? Providing them with unique, quality content, information and advice via your blog and website. What this does is builds a relationship that is based on trust that will inspire them to reach out to you - talk to you, encourage the people they know to visit your sites and hopefully buy the home or services you are offering.
-Provide testimonials
Working with a fellow agent or stager? Why not post a blog about their services and your experience of working with them. Put a link on your website back to their site along with reasons why your readers and clients should want to work with that person.
-Keep in Touch/Consistency
Every month that we fail to reach out to our clients, we lose more of our influence. By staying in touch via cards, phone calls, emails, newsletters we are increasing our customer loyalty. Do you want to be part of the very sad statistic of being an agent that clients forget about because you didn't stay in touch with them?
Don't we all want to feel appreciated and recognized? Ever notice the great feedback you get in touch with someone simply because you acknowledged them with a note? When we commit to stay in touch we are not only building on that relationship but increasing the chances of having relationships with all the people that person knows.
By providing great customer service and value, you are establishing your reputation, which will ultimately and naturally build relationships and your business.
Simply offering "good" or "average" services to your clients is not going to get you noticed or talked about. Being honest, sincere, genuine will speak volumes to your clients. Every time you interact with a client think to yourself is this the best I can give? Would I feel special if I were the client?
What are you going to do and provide for your clients that's worth talking about?
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