Five Favorite Facebook Tips to Build Your Short Sale Empire
Whether you are a novice real estate agent or veteran short sale investor you probably realize the power and influence the Internet holds in building your success. With over 80 percent of buyers beginning their search online, the Internet is a vital tool that few can afford to ignore. However, when it comes to the use of social media applications, far fewer people understand how to put these powerful resources to use for more than just socializing. The fact is, with a little tweaking and adjusting, Facebook and other social media sites have the potential to provide powerful - and free- tools to help with your day to day business or investing needs.
Contrary to popular opinion, Facebook isn't just for teens (fourteens); here are some of the best business applications you can use to build your short sale empire:
1. Demographic Research. This little known Facebook nugget is a fun twist to standard demographic research. Find the Facebook "Insight Corner" to locate advertising information and find out how many people reside in a specific zip code or other identified demographic data.
2. Syndicate Yourself. Set up a Facebook page then import the RSS feed from your blog to the notes application and distribute to all your friends and associates.
3. Send Video Messages. Showcase homes, send out a video blast of recent news or simply make a personalized greeting. It's a simple, personalized and cost effective way to make a big impression with a small budget.
4. Collaborate. Combine Facebook with Google documents to collaborate in a secure environment. Share everything from text to excel spreadsheets with ease while tracking changes, making comments and sharing information.
5. Picture It! Use the mobile application to upload photographs from your cell phone automatically. It's a great way to capture information on prospective short sale properties on the spur of the moment or simply share information with others in real time.
Here's to us old fogies' learning how to effectively use Facebook and other social media including ActiveRain.
Charles Gardner
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