How to get the job over other agents!

Home Stager with Capital Home Staging & Design

To get "the job" from prospective home selling clients you need to set your self apart from the rest! They need to connect with you on a personal level and they need to trust you! Having an excellent marketing strategy to back it up is also key!

Sellers want an agent that will get the job done effectively! They have expectations (some may be higher than others but still there are expectations) What are some of them? Personally from my own frequent buying point of view I want an agent that is: Knowledgeable about the desired area, the current market, pros and con's about buying in what ever market you happen to be in, Someone who is professional, and yet fun, and most of all someone with a stellar marketing plan! I don't want my home to be listed in a crappy small add, I want the works! and I'm sure other clients do too!

From my expectations I would hope to god that my agent would recommend Home Staging! Home Staging is an easy task of preparing the home for sale to obtain top dollar for it and fast! We prepare the home so it appeals to the general public which generates increased foot traffic during open houses. Increased appeal stimulates multiple buyers. multiple buyers increases the price and for a fast sale.

Now, not all homes will sell for more money, that is just the added bonus! but ALL staged homes will sell much faster than if it wasn't staged. That not only saves the agent money but also makes them look extremely professional for having suggested such a top notch service and puts in the clients minds that the agent knows what he/she is doing and they will go back for repeated business!


For all of those non-believers out their it's your pocket money your throwing out with excessive advertising! There are proven statistics that show staged homes sell in 1/2 the amount of time. I work with numerous agents that will not sell a home with out staging it. They see the value of the service and provide it to their clients.

Good luck to all with the 2009 year! like one of the other agents said this is going to the year you either sink or swim as well as kick in gear the survival of the fittest!

Are you going to Swim? 


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June Piper-Brandon
Century 21 New Millenium - Baltimore, MD
Piecing Dreams One Home at a Time

Home staging is amazing and does make a home show well.  A home that shows well sells better.

Dec 20, 2008 04:22 PM #1
Paul S. Henderson, REALTORĀ®, Broker, Tacoma Washington
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & area authority!

Kristy, We have to pick and choose what formula will work best for each listing. I agree with you 97% in this post...

Dec 20, 2008 04:35 PM #2
Ella Glover
Lubbock Homes - Lubbock, TX

I have found that condition & price are the only 2 reasons that a house will not sell.  If it good condition you can usually get a higher price.

Dec 20, 2008 05:01 PM #3
Kristy Morrison
Capital Home Staging & Design - Ottawa, ON

You are correct "Lubbock homes" Condition and price do greatly influence the sale. It's getting to the sale is where Home Staging will help! Homes sell 50% faster if they are staged, statistics dont lie, check them out on the RESA website!

In Ottawa even if a home is in good "Condition" but doesnt look good it takes weeks even months to sell. Case in point a home in ottawa that was 100% structurally sound and homes around it were going like hot cakes but this home sat on the market for 6 months...why...because it had bright yellow walls, green carpet, religious paraphanlia everywhere u looked, oddly coloured side rooms and more! everything else was fine roof, plumbing, structure, water test, etc etc.

THIS is where and why home staging WORKS if the home was staged then it would of sold MUCH faster.

(We bought the ugly home seeing it's potential and we got a wicked price because it's ugly, we dressed it up removed the GREEN carpet and listed it -STAGED- and it sold in 1 week)

Thank you for your comments.:)

Dec 20, 2008 06:02 PM #4
Barbara "Barb" Bodnar, Licensed Associate RE Broker
Coldwell Banker Residential Brokerage - Yorktown, NY
Coldwell Banker Residential Brokerage

I agree entirely. As a Realtor, home stager, there is no question regarding the value of staging.

There is one issue, however, that continues to be important.  If a home as inherent, slope, small yard....there are still difficulties even when the home shows well


Dec 20, 2008 08:23 PM #5
Kristy Morrison
Capital Home Staging & Design - Ottawa, ON

Yes but having the home show well is the added bonus! if it didnt then the home may be extremely more difficult to sell. I'm glad you see the value of staging so far i get 9/10 Agents believe in Home Staging that's pretty good odds so far! (NOW if I can get Ottawa to jump on the band waggon we'd be set!) lol

Dec 20, 2008 08:30 PM #6
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Kristy Morrison