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What Type of Buyers are YOU Marketing To?

Reblogger
Real Estate Agent with Bella Casa Real Estate Group

Margaret Oscilia is a Home Stager in the Salem, Oregon area.  Not only is she a talented stager, but she has good advice too!  She has helped many sellers get their homes ready for the market and has some great insight into this buyer's market.

Original content by Margaret Oscilia CCB #180695

marketing your home?

 

How are you planning to market your home for the best price and quickest sale?  You’ve heard over and over again that it’s a buyer’s market right now.  Achieving success in the selling game requires some preparation and knowing your buyers is an important step!

There are two types of buyers right now – one that wants to squeeze every last dime out of the price and options – a bargain hunter, whether they are looking for an investment or residence.  They are less emotional about the process – just out for the best deal. 

 

The other buyer is looking for their home – perhaps a place to raise their family, have friends over for an evening -- to be a safe haven themselves and for their loved ones.  When you think of such phrases as home sweet home”, “there’s no place like home” andhome is where the heart is you began to realize what a huge emotional decision home buying can be.    

To get top dollar, we must market to the buyer who wants an emotional connection and “falls in love” with a home.  The facts are confirmed repeatedly – Price brings them in, but staging gets the offers.  Buyers shop with logic, but buy with emotion.  There will be perhaps dozens of homes that meet their criteria, but only when one tugs on their heart strings will they be compelled to make an offer.   If you wish to get offers – good offers, you have to cater to the emotion of the buyers. 

Houses that have been on the market for an extended period of time, have deferred maintenance issues, or are vacant  as easy prey for a bargain hunter!  Because they don't offer a good ambiance or widespread market appeal, they may be subject to low ball offers - taking advantage of their poor marketability. 

Your home must present an image of a desirable lifestyle, ready to move into and of the best quality available for the price.  How do you set your home apart and appeal to the broadest market of home buyers?  We can help.

We want buyers to fall in love with your house.  It all starts with a staging consultation where we can give you the recommendations you need, and the tools to successfully preparing your home for sale.  Now that you know who you want to market your home to - the rest is easy!

 

Creative Concepts and Contracting are The Prepare to Sell Experts

Call us to learn how a staging consultation can give you the tools you need to compete in a buyer's market.  From occupied and vacant staging redesign, repairs or updaing -- Our expertise will give you the results you desire in any market!

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