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I just read a great post and one that bears reading.  It is Smile Award written by Guy Lofts.

A smile can be a great gift to someone - especially someone who looks sad or grumpy (most people don't smile at grumpy people, but they may need it most).  When I was training some salespeople who were shy and having a hard time walking up to strangers and talking, I would give them the assignment to go out in public places and just smile at people.  After they had made eye contact with 10 people and smiled at them, I wanted them to report back to me.  They were amazed that most smiled back and some of them even stopped and started up conversations with them.  They felt like it was a miracle - and it was just a smile!

After you have the smiling down, then add another step.  With that great smile on your face, look at someone and find something to compliment.  Everyone had something you can honestly compliment.  It may be their hair color or style, their shirt or tie, their jewelry, a briefcase, their knowledge on a certain subject, their well-behaved children, or even -- their smile.

People light up when they are complimented.  We all enjoy a compliment -- BUT it must be genuine!  If someone has a really gross manicure, you cannot expect them to appreciate your telling them what pretty nails they have.  They will be doubly insulted.  First of all you have insulted the very thing they may be self-conscious about, and second - you have insulted their intelligence.  And you have clearly made yourself appear dishonest.  If you find the one person who truly cannot be complimented on anything, you can still smile at them.

Have you smiled at your 10 people today?  What was your experience?

 
Post is included in group: ABC's of Real Estate Marketing
Post is included in group: Marketing for Cheapskates
Post is included in group: POSITIVE ATTITUDE for the Weary Soul
Post is included in group: The Art Of Marketing You

8 Comments on Your smile is your best marketing tool

DEC
21
2008
447,718 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Susan,

Great little sales blog!

When I first started selling real estate I worked for one of the best salesmen I've ever met. My broker kept mirrors behind the on duty boothphones! Smiles can be herd even long distance phone lines and cell phones. So unless you know there is a computer calling you smile at the phone before speaking. 

A well executed smile is our least expenivse and most effective sales tools. Second place, goes to our business card and it's most effective when delivered with a genuine smile.

Bill

1:55am • #1
220,148 Points

Great post - we always recommend keeping a mirror on your desk and smile while you are talking on the phone - it comes across in your voice!

5:41am • #2
320,285 Points 5 Featured Posts Outside Blog

Being a happy person will transfer feelings over to anyone you are talking with. On the phone or in person. Clients can tell!

6:17am • #3

I not only have a mirror at my desk...I have one right in front of the Secretary desk and right behind the Secretary desk and in the kitchen right by the coffee machine and it's mirror mirror on the Wall who has the brightest smile of them all?

  

6:36am • #4
456,913 Points 22 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi William, Norma, Laura and Patty:  Thanks for your comments.  I agree that a mirror can do wonders.  If you aren't sure whether you are smiling at the phone, just look into the mirror.  I used to have a mirror at my receptionist's desk when I was practicing law, and I would get comments from my clients about how friendly and cheerful my receptionist was.  A smile does make a difference, even if you can't be seen.

And cute little illustration Patty!

2:10pm • #5
Outside Blog

Great post, it's funny, I was walking into church last week and I had a scowl look on my face because me and my girlfriend had just gotten into a little bickdring before church. I walked into the alter and one of the ladies at the door greeted me w/a massive smile and told me "smile, life isn't that bad". I could only smile back and realize how ridiculous I looked by being a scrooge.

Thank you very much and Merry X-mas from Charlotte, NC

6:03pm • #6
456,913 Points 22 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Josh, I'm glad you discarded that scowl for a smile.  I'll bet it made you feel better right away too.

10:17pm • #7
DEC
22
2008
156,825 Points 2 Featured Posts

Susan, great post, thanks for bringing it to my attention.  I will cross post too!!

 

Happy Holidays

2:35pm • #8

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Susan Neal, Fair Oaks CA Real Estate Broker, CA DRE#686562

Fair Oaks, CA

More about me…

Century 21 Noel David Realty

Address: 7976 California Ave, Fair Oaks, CA, 95628

Office Phone: (916) 705-8951

Cell Phone: (916) 705-8951

Email Me






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