Ha ha ha... or should I say Ho Ho Ho!
I know I know, it's a silly title, and it probably shouldn't be taken to the extreme. After all, we realtors are humans too (though some refuse to believe it). We should be spending time with our families. It was Don Corleone that said "a man that never spends time with his family, can never truly be a man at all".
Who I'm really picking on though, are the people that practically take the entire season off, and then complain (or at the very least, wonder why) at the fact that they don't have any business and are starting from scratch this January.
Business inevitably slows down this time of year. It isn't dead though, there is still business to be had. However, rather than sitting all Scrooge-like and worrying about lack, why not be proactive in your marketing or advertising?
This season I've been using the "down-time" to get some "face-time". I recently started an ad campaign in the Rock Creek neighborhoods of Superior. I've sent out mail pieces advertising my most recent sale in the area (also mentioning the fact that I live in Rock Creek as well).
My listing at 2635 Clayton Cir. Sold after being on the market for only 25 days. Not only did it sell that quick, but it sold within 95% of the list price and 98% of the Realtor suggested list price.
It was not a short sale either! It was simply priced well, and marketed like crazy!
This has sparked some attention, and has allowed me to "line up" a considerable amount of work for the January-February time. I'll be too busy to complain (not that I would complain anyways) this coming year--Will you?
-Brendan Winans
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