Tips for SEO on Your Blog

By
Education & Training with Sparta Success Systems

Blogs Get Scraped
You may have noticed that on each blog entry I do, I have a signature at the bottom that includes links to my website and details about me.  I do this for a reason.  There are robots out there in the world that will take and "scrape" your blog for articles relevant to what the site is that they are searching for content for.  They will then (without permission) post your blog on their site so as to drive traffic to their site. 

Google Alerts
Now, I have a Google Alerts that keeps track of when my name, my company name, or the name of my book comes up on the web.  So when I get scraped (and it happens often), I can find out where it went.  And, if they didn't maintain my links intact, then I can comment on the post and ask that they reinstate the links. 

Let Them Have the Post
Notice I DIDN'T say that I could ask them to remove the posting.  Because I don't want them to.  Sure, they stole my content.  But they could have had it for the asking if they kept the links in place.  I am perfectly happy to have my stuff show up everywhere - with my links in place.  Why?  Two reasons. 

Driving Traffic Directly From Scraping Site
Perhaps someone will find my site as a result of reading the article on their site.  After all, they're scraping all sorts of relevant content - they should reach some of my target market too. 

Driving Up Your SEO
And, more importantly, each incoming link to my site increases my SEO.  A link about real estate training to my real estate training web page.  A link about real estate products to my real estate product page.  A link for real estate coaching to my real estate coaching page.  A link about internet training, to my Web 2.0 Training for Realtors (sign up before the end of December and save $100.) web page.  How great is that?  (And did you notice the little trick I just did with putting all of those links in?  Now when this post gets scraped, my SEO will go up even more.)

While We're On The Subject
Don't forget to put a copyright notice in the footer of your pages to protect you.  And, if you have one already, remember that you need to change it to 2009 in a few days.  We want to be accurate.

Conversion Tools
Remember also that your blog is advertising.  Use it to convert lurkers into leads.  Add a conversion tool like the one I have below.  It references a free training program I have available online.  All you have to do is tell me who you are and give me a valid email address.  If you have a white paper or recorded class you can trade to buyers or sellers in exchange for their email address, then you're styling too.

Include a Share, Digg, or Delicious Button
You want people to be able to tell others about the cool things they read on your blog.  Make it easy for them to do so using a simple button.  Getting your posts included in these directories also does wonders for your SEO.

 

And - here it is - my signature...

 

Get my book The Consultative Real Estate Agent: Building Relationahips that Create Loyal Clients, Get More Referrals and Increase Your Sales.

Do you want information on how to coach your clients through the sales process? Sign up for my FREE 10-Part Audio training program.

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Kelle Sparta, author of The Consultative Real Estate Agent, is one of the top innovators in the industry. Kelle is the founder of Sparta Success Systems, a real estate training company that provides products, coaching and training to empower agents and brokers to create lives and businesses they can love. For more information, visit her website at http://www.spartasuccess.com/. © 2008, Kelle Sparta.

 

 

UPDATE!  March 2009

I learned something new recently. You want to keep your signature small. You'll notice that on my more recent posts, I've removed this signature entirely. The reason is because of a conversation that I had with our own Brad Andersohn. He bet me 50,000 points that if I took my signature off my blog more people would subscribe to it. Well, I have gotten a few more subcriptions - but I can't tell if those are from the lack of a signature or the couple of posts I've had featured. But I will say that I'm getting more comments.  You'll notice that the signature (which I left in above to preserve the original intent of this post) is significantly shorter than the post just before it.  So if you are going to use a signature, make it short and sweet and not too salesy.  It seems that any sales content is considered taboo.  According to Brad "if they want to know more about you, they'll go to your profile page" and all of our selling content should be there.  Live and learn!

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If you enjoy my posts, you'll love my products at www.SpartaSuccess.com.  Thanks for reading!

Kelle Sparta
Thought Alchemist

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Rainmaker
1,009,862
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Good advice Kelle. Share this is one of the best SEO tools you can have for your blog.

Dec 22, 2008 04:10 AM #1
Rainmaker
260,017
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

I would be flattered if someone found the content of one of my blogs scrape worthy.  Good for you for your talents and very smart tool of employing the devices to track those that borrow/take your information.  Thanks for the heads up!

Dec 22, 2008 04:13 AM #2
Rainer
53,532
Richard Riley
RE/MAX Properties SW - Orlando, FL
CDPE, I.R.E.S.

Good collection of tips Kelle. Thanks.  I read something about Google changing it's SEO criteria.  Let's hope these tips continue working for us.

Dec 22, 2008 04:14 AM #3
Rainmaker
43,421
Melissa Sall
Sulek & Dutton Real Estate - Saint Clairsville, OH
Realtor ~ Belmont County ~ Ohio

Great tips. I have still not created a signature, but I will now. Thanks for the reminder!!

Dec 22, 2008 04:45 AM #4
Rainmaker
261,001
Marjorie Taylor
Riverside Homes - Saint Augustine, FL
New Homes in St. Augustine Florida

Thanks for the SEO tips - I am signing up for your Free training.  Merry Christmas!

Dec 22, 2008 04:46 AM #5
Rainmaker
301,353
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Thanks for the great SEO tips Kelle. By the way, we read your book and think it's great!

Dec 22, 2008 07:44 AM #6
Rainmaker
152,925
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC
BROKER, ABR, CRS, GRI, SFR, Wilmington NC Homes an

Great advice on Seo Kelle. That is why I was searching and found your blog on SEO. Thanks.

Dec 22, 2008 01:50 PM #7
Rainer
162,447
Tim Mancuso
Independent Coach, Trainer & Consultant - Gilbert, AZ
Elite Sales Coach - GROW SMART

Kelly - Thanks for the tips! Great to sharpen the saw here this week!

-Tim Mancuso

Dec 23, 2008 02:34 AM #8
Rainer
64,189
Ella Glover
Lubbock Homes - Lubbock, TX

Thanks for this great help.  I am pretty new at this and can use all the help I can get.

Dec 23, 2008 03:44 AM #9
Rainmaker
116,353
Kelle Sparta
Sparta Success Systems - Somerville, MA
Real Estate Trainer and Coach

Bill - Thanks for the support.  Want to offer some more?  Click the button and share my post!  ;-)  Thanks again!

Connie - I checked out your blog and there's certainly things there worth scraping.  I would make a suggestions to you though.  You have a few blogs that are multi-part blogs.  When you do that, each of the blogs should have links to the others in the series.  This means updating the first one every time you post a new one, but it's worth it.  Especially if you get scraped because then the link brings people back to your site for the rest of the story.  You may very well be getting scraped now and they are just not referencing you since you don't have a copyright notice on your blog or posts.  A good way to determine this is to take a couple lines of your posts and put them into Google search with quotes around them.  You'll find them if they're out there.

Richard - Google is always changing its SEO criteria, but I doubt inbound links will be on the chopping block anytime soon.  It is social proof of relevancy which is what Google is all about - giving relevant links.  This advice should be good for at least a few years.

Melissa - Glad to hear I inspired you!

Marjorie - I hope you're finding the audio training useful

Dan and Amy - Thanks for the compliment on my book!  Try the audio training - it's based on the book but with more details...

Kathy - You probably also found my blog because I categorized it properly in Active Rain with other relevant pages.  I'm not certain (still testing), but I believe that this helps with the SEO as well.  It definitely helped that I put the keywords in at the bottom, titled it according to what was inside and used relevant associated keywords.  (Plus blogs usually get higher ranking than anything else since they are more recent and therefore considered most relevant.)

Tim - Happy to help!

Lubbock Homes - Include your name in your identifier.  It makes you more relatable and therefore lowers the resistance to contacting you, plus it makes sure that those who are looking for more information about you find your blog.

Dec 24, 2008 12:05 AM #10
Rainer
9,983
Meredith Laws
Windermere Wall St., West Seattle Office - Seattle, WA
Seattle and Greater Puget Sound Real Estate

Wow! This is really cool - I had no idea! On what kinds of sites have you seen your content reappear?  

 

Dec 24, 2008 01:13 AM #11
Rainmaker
116,353
Kelle Sparta
Sparta Success Systems - Somerville, MA
Real Estate Trainer and Coach

Meredith - I see my stuff appear on all kinds of sites related to real estate.  Bizarre stuff that you wouldn't expect.  Usually it's a blog designed to bring people in so that they will buy off of the links on the sidebar. 

Jan 16, 2009 07:06 AM #12
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