Give Your Business The Gift Of Email

If you are not using email campaigns, then give your business a gift this Christmas.  Begin using email campaigns. They are a valuable and powerful marketing tool.
 
The printed word is fast disappearing in our world. Several newspapers have gone out of business or have gone online. One of the reasons for this is because the printed word is expensive. Another reason is because the printed word is slow. Circumstances change so quickly nowadays that by the time a marketing piece is designed, drafted, printed and mailed, the information may be outdated or so general that it is not seen as valuable by the recipient.
 
People today can get the most recent updated information on any subject just by going to their computer (and in some cases by using their cell phone). The printed word is seen as "junk mail" and tossed away, almost without a glance.
 
In today's harsh economic times, it is imperative that you utilize the best tools available with the least amount of cost to your business. An email campaign is one of the best tools available and, in terms of finances, it is practically free.
 
One of the advantages of a targeted email campaign is that it is easy. You can design and write your own, use a web-based company that specializes in email campaigns, or use a virtual assistant who specializes in real estate marketing. Many website hosting companies offer email campaigns and tracking systems as part of their website package.
 
An email campaign can be designed to target a specific audience. All you need is a contact management system that allows you to add several tags (categories) for any contact. Sending an email to everyone in your database is not always the best way to market your business - target marketing is.
 
Email campaigns allow you to immediately analyze the effectiveness of the campaign based on the "opening rate" of the email. This effective means of communication gives you the opportunity to receive an immediate response from the recipient as well.
 
Through email campaigns you can keep in contact with your prospects, clients and past clients in an effective and systematic manner. You can offer them a promotional item and keep them updated with the latest in market conditions and real estate news. As an example, the mortgage interest rate went from 6% to 5.47% in just one week. Do your prospective buyers know that?
 
Emails campaigns allow you to build relationships and to demonstrate your knowledge and expertise as a real estate professional.
 
Do yourself a favor and give your business a boost by using the powerful, inexpensive, and effective marketing tool of email campaigns.