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Starbucks Marketing Like a Church

Could you imagine if Starbucks marketed like the Church does? I love Christmas because it always gives us a chance to start over. This time of year people begin to return to churches across America. Christmas and Easter are the two biggest attended services throughout the year. What if a church was more relaxed, like a Starbucks. It is easy to understand why people keep going back to Starbucks and may take a pass on returning to Church.

I came across this funny video on YouTube. I am so impressed with the people who created this and the other videos. Beware, once you look at one, you will be hooked. I know I was. Merry Christmas!

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For more information on this or any other topic, call Sal Poliandro, Broker Associate, Realtor, Marketing Advisor,

Short Sale Specialist and CDPE, Certified Distressed Property Expert

ePRO, SRES at 201-259-2187, visit our websites: www.SalAndDawn.com or shortsaleguy.org

Follow me on Twitter: @salanddawn

Sal can be reached by snail mail at RE/MAX Properties 73 East Allendale Road Saddle River, NJ 07458

Posted by Bergen County Realtor, Sal Poliandro, CDPE, SRES, ePRO, Short Sale Specialist on 12/25/2008 02:23 AM

Comments (12)

starbucks, sal poliandro, merry christmas

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12 Comments on Starbucks Marketing Like a Church

DEC

Merry Christmas...great video post!

Shawn

Happy Holidays and best wishes for a great 2009 - things are going to be great for everyone!

Fabulous video post - happy holidays

Thanks for the video.Happy Holidays and Happy New Year to you and your family.

"Church" in America has lost its meaning. Iglesia is the greekword for the "called out". The church is a group of called people. We're not a building or a worship service. If the relationships don't exist, there is no church.

So you're analogy of a Starbucks is actually quite accurate, from a biblical standpoint.

The first church met in peoples' homes. They practiced hospitality. They shared.

Merry Christmas, and I hope everyone will heed the call this season. Open our hearts and our homes. And you will be in a "church".

Thanks Sal and Dawn, great post. I enjoyed that video immensely. Have a great Christmas. Oh, are you going to stop at Starbucks after Church?

As someone who drinks more than his share of coffee...I can say I'm hooked! I'm sending this to my daughter who is a barista in a local coffee shop here in Little Falls!

Wow that is funny. It was so accurate, with the doors not opening and the bumper stickers. Merry Christmas!

What a hoot! That was hysterical! Thank for sharing.

Well, I do not quite like the way the Coffee workers do but I like the idea that this video is created. Pretty inspiring.

JAN

Sal - not 100% sure where the video was going, but wow does it bring up so many thoughts about how religions/churches touch people (or don't) right where they are at. The bumper stickers, lingo, and all the "jazz" religious people exibit is often useless, even hurtful, especially when a real relationship and a "real religion", one of love and care would speak volumes more than anyhing said.

Mike - Love your comment

JAN

Hi Steve,

I agree with you. I thought the video was well done. It is interesting how every community that we are a part of has its own "lingo". Ask a non realtor what a "fsbo" is and they probably won't know.

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