So, we all know what floor time is. You sit at the office front desk and answer the phone in hope of catching a buyer call and converting that into a closed sales transaction.
But most of us never think about what actually makes that phone ring and who's best interest it's in!
To get that phone to ring, most company either require that you put 'COMPANY" signs up on your listings with the company phone number or the offer "FREE SIGNS" to you the agent to place on your listings. Remember nothing in this world is FREE! Those signs have the office main number on it. Yes I know that some of us put a "rider" on the sign with our contact information, but most people will still end up calling the number on the main sign, not the rider.
Now, you've done all of the hard work of getting that listing, and you go and give all of those sign call leads away to some other agent!!!! That is crazy!! Who's best interest is that actually in? Not yours!!! It benefits both the company (because they benefit if the other agent closes your buyer lead) and that other lazy agent benefits from all of YOUR hard work.
Any company that uses floor time as an "added benifit" for being with the company is targeting agents that either don't know how to lead generate for themselves or don't want to lead generate for themselves. Knowing that lead generation is the BIGGEST issue in any sales business (you can't do anything else if you don't have a lead to do it with), the company should really be asking itself, "Are these really the kinds of agents that I'm looking to do business with?"
I hear some many agents ask if Keller Williams Realty Las Vegas will "give me leads"!!! Right then and there I know that this may not be the kind of agent that we are looking to go into business with. Keller Williams actually teaches you how to generate YOUR OWN LEADS not to depend on someone else handing you a lead to service. If you don't know how to lead generate then you are at the mercy of someone else giving you leads. What happens if they stop handing you leads???????? You're out of business!!!!!
Don't get caught up in the "hype" of "floor time" or some other strategy for "company generated leads". At the end of the day, it only benefits the company, not the agent.
Bryan Knight, REO Specialist in Las Vegas, NV
Follow me at www.twitter.com/KnightREO
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