Real Estate Investment was Frederick County Maryland original reason for existence.
Smart real estate investors recognized Frederick Maryland as an important crossroad, a central point between affluent employment centers in Northern Virginia and Montgomery County.
Interesting Facts you may not have known about Frederick Excerpted from Wikipedia's page on Frederick Maryland
“Frederick Town” was laid out by Daniel Dulany (a land speculator) in 1745 and settled by a German immigrant party led by a young German Reformed schoolmaster from the Rhineland Palatinate named Johann Thomas Schley (d. 1790), who came to the Maryland colony with his wife, Maria Winz. They built the first house of the new town which into the 20th century stood at the corner of Middle Alley and East Patrick Street.
The settlement was founded upon a tract of land granted by Daniel Dulany on the banks of Carroll Creek. Within three years the settlement had become the county seat of Frederick County. It is uncertain which Frederick the town was named for, but the likeliest candidates are Frederick Calvert, 6th Baron Baltimore, Frederick Lewis, Prince of Wales, and Frederick II "The Great" of Prussia. Most sources agree it was named for Frederick Calvert.
The Real Estate a Real Estate Agent should be vitally concerned with is the largest Storefront Commercial Property the world has ever seen: Local Google Advertising Search Results. Face the facts, the status quo is long gone.
If you are a Frederick real estate agent seeking to proffer your wares in the same fashion all the other real estate agents are using... your outlook is pretty dismal. What can you do, as a real estate agent with inventory to move to get your listings to stand out in a crowd? Learn Internet Marketing that's what.
How does a webmaster get anyone to notice their tiny piece of the huge Internet? I mean with billions and billions of web pages to choose from, why would anyone visit your humble little website? In Internet Marketing Lingo the answer to that question is: Unique Selling Point. What can your offer from your website that is better faster or cheaper than similar sites.... and you've got to get the entire message across in 200 characters or less.
Roughly 200 characters (including spaces and punctuation) is all the real estate you get on a typical social bookmarking website, and Google will extract about 230 characters for it's take on your site.
If you can't sell the sizzle and not the steak in 230 characters why would Google bless your site with the top spot for the keyword 'Frederick Real Estate'?
Using the new status quo in advertising as a guide to conventional advertising
The old paradigm was "buy a house because it's a financial investment", implying that that purchase of a new home is going to go up in value.
What could a new paradigm be?... Why did people buy homes before the prices went through the roof?
Rather than pitch the home in your inventory as a 'financial investment wanna be', frame the investment in other than financial terms. Pride in ownership, stability, something to leave your children, relocate closer to your job.
What does Frederick Maryland have to offer in this respect?
They are going to have to replace the American Legion Bridge at some point. There is NO way Montgomery County is going to allow a bridge and an outer beltway to spoil the farmland in Dickerson/Poolesville/ Potomac.
Where does that leave?
The area between Frederick County Maryland and Hagerstown.
Frame your sales efforts in that light rather than apologize for the falling prices and promises of a bottoming out. People still bought homes before they went up in value more than you earned in a few years.
In summary, if you want to move YOUR real estate inventory, find some message, any message that isn't the same old pitch rehashed over and over by countless real estate agents... and say it in 200 characters or less.
David Bruce is available for Effective Maryland Internet Advertising at 301 363-8206
Email davidbrucejr@frederickwebpromotions.com
Technorati Tags: unique selling point
Technorati Tags: frederick real estate
Technorati Tags: frederick internet advertising
Technorati Tags: local google advertising
Comments(2)