We know why For Sale by Owners invest money into marketing their home - but why would a seller with an agent be advantaged in funding the marketing campaign of his/her home?
In the accelerated marketing method of selling real estate via auction, most auction companies require the sellers to up front the considerable marketing budget (1-3% of the home's value). Why? Because:
1) the auction is a date driven sale event - limited time to get maximum exposure of the property;
2) because sellers usually have the right to accept or reject the high bid at auction - auction companies don't want to be out of pocket for marketing funds for the seller's decision not to sell;
3) in an auction sale, the vested interest of the seller in the process is vital; one way to have vested interest is paying the up front marketing expenses.
AuctionFirst specializes in selling real estate by auction throughout the United States.
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