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Marketing a New Listing-It Doesn’t Happen Overnight

By
Real Estate Agent with Integrity Real Estate Group

Listings Ready to Go in Under an Hour

How fast can you put a home on the market?  Can you do it in an hour?  Can you do it in a day?   On a recent listing appointment a seller indicated that a previous agent suggested if they signed the listing agreement right then they could have the house on the market tomorrow.  Gasp!

Sure I can run home and put the basic data in the MLS.  I don't have to fill in all the data fields or at least not correctly and certainly I don't care if you clean your house or we take any photos to give buyers an idea of how great your home is.  We can slap that puppy on the market and sit back and wait and wait and wait for a buyer to show up at the door.

Or perhaps we could do some prep work and make sure that your home is ready the moment the first buyer walks in the front door.  In our current market in Northern Virginia the adage "you only get one chance to make a good first impression" is alive and well.  Photos, color brochures, websites and complete MLS data are just a few of the up front activities that need to take place before your home hits the market. 

Then there are the things you need to do.  De-cluttering, cleaning and touch-ups don't happen over-night unless you happen to have a crew of worker bees on call.  Northern Virginia buyers are picky and want your home to be close to perfect before they will put it on the short list. 

If an agent suggests to you that if you sign the listing agreement right away they can put your home on the market overnight stop and think about it. Unless your home is already picture perfect then you might want to do a reality check. A well prepared home and listing are the best way to put the SOLD sign in your yard!





© Cindy Jones.  All Rights Reserved.  "Marketing a New Listing-It Doesn't Happen Overnight"



For more information on listing your home give me a call at 703-346-2213.  I'd be glad to meet you to discuss the right way to get your home marketing and sold in 2009.

 

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                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

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Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

Licensed in the Commonwealth of Virginia



 

 

Comments(67)

Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Hi Cindy, I agree with all you say.  And I don't like to put anything in the MLS until I can put all the info and some nice photos in.  I know that I tend to look for the newest listings first, and I'm disappointed if there are no photos or just one of the front of the house.  As for convincing sellers to wait until their house looks perfect, unfortunately, it is difficult for most sellers to see their homes objectively and it already looks perfect to them, because that is the way they like it.  You need to define what "perfect" means to the average buyer. And odds are it won't be the same as theirs.

Dec 29, 2008 10:32 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

Sometimes, it doesn't matter how much time you give a seller, they still can't get the house together to show well. Everyone has a different idea of what's acceptable and no matter how well you try to explain it or how much info you give them, they just don't get it. I can get my listings in good shape pretty quickly if I follow my checklist, which I highly recommend everyone have.

Dec 29, 2008 12:11 PM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

Cindy - I have rushed a listing onto the market but only when I feel the sellers have done all the prep properly before the listing appointment and I can photograph the property well at the time they list. It really depends on the sellers and the circumstances. Some sellers are very anxious to move forward. Sometimes we'll get it to MLS but ask for 48 hrs notice for the first couple of days to ease the sellers into it if there is still a to-do list.  

Dec 29, 2008 02:42 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Susan-I was out yesterday putting brochures in my new listing.  Just up the street another property came on the market with NO photos.  Hopefully that sends more buyers to my listing!

Dec 29, 2008 08:18 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Kelsey-occassionally there is an owner who doesn't understand how much better a clean and neat home will show.  Sometimes their circumstances just don't allow it and we have to make accomodations for those listings and help the owners understand it may cost them in $$$$.

Dec 29, 2008 08:20 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Carol-my last two listings have been in show room ready condition and so it was easy to get them ready to market.  Sometimes though it is a struggle to find the balance between what we might want to see as an agent and the sellers circumstances. 

Dec 29, 2008 08:23 PM
Anonymous
Christine Frazier, ERA Old South Prop Inc. Pensacola Fl

You are so right about the photos.  I love having the virtual tours attached and actually had a couple  tell me that they spent an hour looking at a listing I posted last year, then called their agent.  That couple eventually bought the home they commented on.  I started adding a web site for my listings over $150,000 through ListingDomains.com.  The sellers love it and I do too.  Easy to work with, make changes, etc. and stays active for a year for about $60.  The buyers can point to the web site after the sale so that their friends and family can see their new home.  Best wishes for success in 2009.

Dec 30, 2008 02:05 AM
#54
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Christine-I often buy a URL for my listings for just $6 at Go Daddy and then point them to the listing directly on my website.  A cheap and easy way to have a "custom" website for a small fee.

Dec 30, 2008 02:22 AM
. .
Adak, AK

Cindy - Entering a listing is a creative exercise for me - I enter the data and dimensions in minutes, that's so easy a caveman could do it.

Capturing the home in writing and photos - I consider it art - work like that can't be rushed!

Wishing you a fine 09,

Kent Davis

Jan 03, 2009 07:04 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Kent-you are correct the data is easy it is all of the other "stuff" that takes time and thought.

Jan 03, 2009 11:36 PM
Scott Guay
Berkshire Hathaway Home Services PenFed Realty - Ocean Pines, MD
Associate Broker. Ocean City and Ocean Pines MD

I am always amazed when I see listings put into MLS with no pictures.  Exposure in the first days a home is on the market are the most attention it gets.

Jan 03, 2009 11:59 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Scott-it is such a simple thing to do and you would think a front photo was a given but even those are missing a lot of the time.

Jan 04, 2009 01:38 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

In our market, or should I say MLS we get fines if we delay in entering new listings, complete with photos, 4 of the 11 have to be outside and the rest inside.  They are very specific.  Your MLS is different than ours.  Making flyers and getting them out there is a different thing.  Yes, that takes longer, uploading them is an immediate thing, although not within the hour.  I usually wait until I get home rather than pulling off on the side of the road.  That would be crazy!

Jan 05, 2009 10:34 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Evelyn-we do have some flexibility on the entry into the MLS in our listing agreement.  I wish we had a requirement about photos.  We can upload 30 but it seems more and more that we don't even see one photo of the exterior of the house.

Jan 05, 2009 11:31 PM
Linda DeRusha
Coldwell Banker Advantage - Garner, NC
Broker/Realtor, ABR,ASP,CDPE

Cindy,

You gotta have as many pictures as possible---our mls only has room for 12. Sometimes agents still only put one picture--I can't believe it. Pictures really help sell a house.

Jan 09, 2009 11:09 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Linda-we can put in 30 photos which is great if you can get that many good ones of the home and the neighborhood.  You are right pictures can make the difference.

Jan 09, 2009 11:14 AM
Cindy Hartpence
Edisto Real Estate Company - Edisto Beach, SC

Great thoughts, First impressions are so important and I agree the phtos are crucial. I wonder how many folks put listing on the MLS without pictures and then are passed by?

Thanks,

Cindy

Jan 10, 2009 12:08 PM
Cindy Hartpence
Edisto Real Estate Company - Edisto Beach, SC

Great thoughts, First impressions are so important and I agree the phtos are crucial. I wonder how many folks put listing on the MLS without pictures and then are passed by?

Thanks,

Cindy

Jan 10, 2009 12:08 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I just added two new construction properties this afternoon that I have to go back to now and add some photos to.  It is the first time in awhile that I haven't had photos all ready to go.  It was rainy and cloudy so it made it hard to get good light.

Jan 10, 2009 01:04 PM
Scott Hoen
Carson City, NV
Carson City Clerk Recorder / Public Administrator

Good points -- great idea to have a list of items that are the consumer's responsibility as well as the agents prior to welcoming buyers to look at the property for sale

Jan 12, 2009 04:54 AM