Well here we sit on the 28th of December and I have come to the realization that I am going to have to go out and actually work again next year if I want to make a living. Asking Santa for a full funnel of buyers and sellers that are already qualified, motivated and oh yeah, looking in a high price range did not work as well as I had hoped. Sounds crazy and overly silly right? But in reality this is the approach that many agent take in their real estate career (used lightly) for generating leads and getting clients. To be fair, they may not actually ask Santa, but in reality they are not asking anyone!
I think the end of the year numbers for realtors will be very telling. Now that you actually have to work and homes are not flying off the market this career becomes a battle of the fittest. And you know what, we should all be thankful that it is difficult or else there would not be big paychecks at the end of transactions. Let me explain. The person at McDonalds is a sales person so why does he not get paid very much. Leads walk in the door to them, those guys are not contacting their sphere or attending networking events to find someone that wants a burger. Now obviously selling a home is more complicated but the more that is handed to us the less we make. Relo anyone?
2009 could be a wild ride so get ready. Hopefully you have been getting ready and are not one of the ones that is chomping at the bit for January 1st so you can go "Hit It Hard" this year. If so, you may have a slow quarter. My planning and contacting for 09 started about 3 months ago as well as most of the people I have read on here.
Lets take pride in the fact that real estate is hard now and we have to do it right. Many amatuers are leaving the business each day and I say so long. Who knows, maybe in a few years our reputation with the public will once again overtake the used car salesman. We do a service everyday and help clients with what amounts to be the biggest investment of their lives. Lets do some more in 09 and tell the war stories later.
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