No More Monkey Business!

Have you ever wondered what the term 'monkey business' refers to?  Well, according to the Free Online Dictionary, monkey business refers to silly, mischievous or deceitful acts or practises. 

2008 was a year in which the proverbial rooster came home. For many in the real estate industry, it was the time in which the  prodigal son whose profligate, wasteful ways had drained him of all resources began the long  journey back home. 

2008 was a huge wake up call for the real estate industry as it was buffeted by hurricane force winds which hurled the housing industry headlong into the sub-prime crisis and the resultant foreclosure/short sale tsunami.  Many local associations saw their numbers plummet across the boards...loss of members, decreased sales and declining profit margins.

During this year, the consequences of  'monkey business' became painfully clear as home values plummeted across the nation, credit dried up and many homeowners lost their homes and equity.  We're still waking up from the hangover.

It's Time to Sober Up!

2009 will be a sober year...a year in which we all will be compelled to make a sober assessment of where we are and where we need to be.  This will necessitate some very difficult but necessary decisions. 

As Brokers across the nation review their balance of assets and liabilities, the practise of allowing non-productive agents to simply hang their licenses on the wall to bolster the numbers will be questioned for it's lack of prudence. 

A sober assessment of the risk involved in poorly trained part-time personnel handling complex financial transactions will hopefully force the industry to reassess it's education and training model. 

As more agents become exposed the wider world of the blogosphere, they will begin to question the relevancy of much of what is currently offered to them in their local offices. This is not just an issue of convenience.  It will be about pure, scrappy survival.

Click here to read about more solutions...

Copyright 2008  Audu Real Estate  All Rights Reserved

 

Lola Audu, CRS, GRI e-Pro ~ Audu Real Estate

Lola Audu, is the Designated Broker & Owner of Audu Real Estate.  Our company specializes in helping people buy and sell homes in the greater Grand Rapids, West Michigan area.  We've had the privilege of helping hundreds of clients succeed in their goals of purchasing and selling property including demonstrated success in the negotiation of Short Sale Transactions. You can contact us via e-mail @ info@auduhomes.com or by phone at 616-791-0511. 

Twitter feed for Lola Audu     Auduhomes on Facebook     Lola Audu's photostream on Flickr 

 
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18 Comments on Real Estate is No Monkey Business! Re-Building Our Brand In 2009!

DEC
29
423,855 Points 36 Featured Posts Outside Blog

Lola,

Fine post...!!! Picture looks like the BRANCH manager at our local bank!!! LOL, Thanks,   Fran

1:11pm • #1
294,336 Points 100 Featured Posts Localism Sponsor Outside Blog

LOL, Fran...good thing I wasn't eating when I read your comment!  Certainly an 'out of the box' response. :)

1:14pm • #2
234,903 Points 5 Featured Posts Outside Blog

I love the monkey!  I hope you have a wonderful 2009!

2:43pm • #3
428,835 Points 47 Featured Posts Outside Blog

Lola 2009 will be marked by going back to the basics and hard work behind those efforts. I plan on this year being excellent for business.

3:27pm • #4
834,123 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Absolutely.  I never kept licenses for non-productive agents.  Of course, since I provide a sufficiency of the good buyer referrals, I never really had a non-productive agent. 

However, I stopped holding licenses for any agents on December 31, 2007. 

Those non-producing agents are very very risky.  Brokers can't risk having agents to whom real estate is a hobby. 

 

 

5:51pm • #5
469,395 Points 54 Featured Posts Outside Blog

Lola how did you get a picture of me getting up in the morning .......... LOL

The monkey business has slowed down, and non productive Realtors and Loan Officers are disappearing.  So even this dark cloud that we are under has a little silver lining.

6:11pm • #6
294,336 Points 100 Featured Posts Localism Sponsor Outside Blog

Lenn, your insights are right on...Non-producing agents who are not actively engaged or learning their profession will be an increased liability as the complexity of the real estate market increases.  I also think that experienced agents who are not equipped and educated will also be an increased risk for brokerages too. 

9:06pm • #7

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Joyce http://www.videophonesguide.com

Joyce
9:41pm • #8
320,451 Points Localism Sponsor Outside Blog Hit Router

Lola

A very sobering blog that  really lays it out like it is. Even in areas where real estate values are  still  fairly stable it is becoming increasingly evident that the status quo in brokerage has got to change. 

10:16pm • #9
419,008 Points 17 Featured Posts Outside Blog

Who knows what the future holds. But "I know Who hold my future"  ;)  I've decided that whatever happens, I'll be fine in 2009.

11:58pm • #10
DEC
30
393,932 Points 1 Featured Post Localism Sponsor Outside Blog

This will be a water shed year for our industry. Better get current on what is going on and get back to basics.

4:10am • #11
DEC
31
191,212 Points 19 Featured Posts Localism Sponsor Outside Blog Hit Router

If there ever is a time to say this will be the survival of the fittest, this should be it.

To survive, we must be not just on top but ahead of our game. Know the market inside out. Recognize the trends. Sharpen our skills. Pick up new skills. Learn new disciplines. Cultivate, nurture, follow up.  Have a plan, and work that plan.

And keep blogging on Active Rain!

1:30am • #12
173,950 Points 1 Featured Post Localism Sponsor

Lola,

You are so right. Our industry has need a cleansing and in 2009 it will REALLY happen! Best Wishes for a prosperous 2009. Great post! I love the monkey!!

6:23am • #13
294,336 Points 100 Featured Posts Localism Sponsor Outside Blog

Ann, Happy New Year to you as well!

Bill, thanks for sharing a great thought for the New Year!  I'm with you!  Blessings to a successful 2009!

George, LOL...I'm sure you look much better than my monkey in the morning. :)  Have a wonderful New Year.

Joyce, Welcome to my blog!  I'm always pleased to be introduced to a new reader.  I hope you will stop by often in 2009.  We're always discussing something interesting here...

10:07am • #14
294,336 Points 100 Featured Posts Localism Sponsor Outside Blog

Trey...I think you're right.  There are few things guaranteed in life.  We've all discovered that rising prices and a robust housing market are not on the list of guarantees.  However, improving your game as a professional will always guarantee better results.  Thanks for sharing your thoughts here...

Amen Lisa!

Terry, Yep!

Pacita...your comments sound like an exciting game plan recommendation.  I like it!  Happy New Year.  Anyone who thinks like that is destined for success. :)

10:11am • #15
294,336 Points 100 Featured Posts Localism Sponsor Outside Blog

Thanks for stopping by Dorrie,  Happy New Year to you as well. :)

10:12am • #16
317,043 Points 8 Featured Posts Outside Blog Hit Router

Non productive agents hurt everyone... and brokers should have the balls to trim the ranks at least once a year. 10-20% should be able to be cut (or will self weed themselves out when annual dues come due).

10:26am • #17
JAN
03
110,339 Points Outside Blog

The weeding process seems to be in full progress in these parts.  I noticed a rash of Retirements and dissapearances of late.

Lack of a pay cheque is a powerful form of Real Estate Darwinism

2:10pm • #18

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Lola Audu~Real Estate Broker/Owner Grand Rapids, Michigan Real Estate

Grand Rapids, MI

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Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate

Address: 3659 Alpine NW, Suite 102, Grand Rapids, MI, 49321

Office Phone: (616) 791-0511

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