We work so hard to GET clients that often the most difficult thing you can do is fire a client.

Why should we EVER fire a client? Here are my 3 top reasons that are non-negotiable:

  1. Verbal abuse. They believe it is okay to yell, scream, and threaten. It is not.
  2. Disloyalty and dishonesty. They are using your time and resources, but fully intend to do the transaction with a different agent.
  3. They ask you to do something that is unethical or against the law or puts your license at stake.

But there is a fourth reason, and one I struggle with often in this kind of uncertain lending environment. When do you decide the hours involved in bringing the transaction to a successful close will just not justify what you will be getting paid?

And what about the risk it will NEVER close after you have invested even more hours?

Have you ever made that decision? Is it sort of like getting rid of the boyfriend you love because he won't marry you? Maybe he will...someday? Is it worth it to wait for him and miss other "opportunities?" And what about your time already invested? Do you cut your losses and run?

Or does everything depend on his reaction when you try to fire him?

I was feeling defeated and hopeless with every intention of firing one of my clients one hot August day. Read the first part of this story here.

 Nothing I had done had worked. I was ready, SO READY, to fire the client. I could never make enough money to compensate me for the work I had already put in and the work that would still would be required to approve this client. IF she was even approvable....!

In the end, I just couldn't fire her.

She believed in me and talked about the Christmas tree she would have in the first house she ever owned because of me. About us toasting with champagne when the loan closed because of me. About how far we had come together.

Apparently the fact she believed in me meant more to me than the money I might eventually make, or the huge risk that the loan would never close.

 Either that, or I am a big sucker for Christmas. 

And so I did yet another round of credit repair. Her original 512 score zoomed to a respectable 617. Still, she received her 3rd turn down. When I left my old company to go to the new company, the processor laughed and threw her file at me.

"Let your new company take a crack at this jewel" she said sarcastically.

I took an intense FHA training course offered by my new company, one designed to certify the loan officer in FHA financing. I read FHA manuals at night. 

Spellbinding reading. NOT! But it worked. I became convinced I knew a path to an approval.

I tweaked the file. The tiniest little details you would never think would make a difference.

I wrote a shamelessly long letter about overcoming hardships and why my client deserved an FHA loan (a girl has to use every talent and advantage she has, my mother used to preach).

Finally, the system spit out an approval in November after 9 months of stuggle. It was appropriately to become my first closing at the new company.

When the appraisal came in $25,000 low, I was still in the "Nothing will defeat me mode". Another long letter went out straight to the seller of the property written on a night I should have been have been at the company Christmas party. Never before had I tried such a bold tactic.

I instructed the listing agent to deliver it with a copy of the appraisal. I begged them to lower the price and it worked. They did.

When signing day finally came, I arrived early and placed a bottle of champagne at the head of the table with 2 glasses and a big ribbon. We looked across the table at each other and smiled.

Later there were bubbles and that surreal feeling that you just don't quite believe what has happened. A bond that can only come from a year long struggle, and winning the game as a team, had been formed.

I had made a difference. The commission check had become a very distant bonus to this fact.

I believe when we are motivated by what is best for the client, and NOT by money, the money will roll in ANYWAY.

Funny how that works.

Written by Janet Guilbault, Mortgage Lending Specialist Based Out of the San Francisco Bay Area

 

 

 

 
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34 Comments on Is It Okay to Fire a Client Because She Just Isn't Worth Your Time?

DEC
29
151,552 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router

You handled this so professionally, and your story truly illustrates how, while we need to be knowledgeable and professional, it is always a walk by heart. Thanks for your inspiring story!

8:19pm • #1
154,115 Points 1 Featured Post

You just brought tears to my eyes.  You are one awesome lady.

8:22pm • #2
143,674 Points Hit Router

Janet

Great Post We all have stories like this that we keep on working on because the clients appreciate what we do for them!

8:23pm • #3
Localism Sponsor

What a great story - I thoroughly enjoyed reading it and the ending was so touching.

Thanks for sharing!

8:26pm • #4

Janet, your top three reasons are right on target!  Great post!

8:28pm • #5
350,337 Points 11 Featured Posts Localism Sponsor Outside Blog

This blog is really inspiring.  We do need to do what is best for the client.  I've sold houses and got no money many times but I think the good will comes through and eventually you'll receive your pay.

8:33pm • #6
209,200 Points 1 Featured Post Outside Blog

What a great story.  I have had a couple deals like this.  And, you are right, it's about what is best for the client not about the money.  I've fired clients who were more than qualified but I refuse to be a tour guide, and one of those past clients still has not bought and it's 2 years later.

8:33pm • #7
1 Featured Post

Your top 3 reasons to fire a client are right on the mark, and it IS okay to fire a client.  I've done so, but very, very rarely.  Usually qualifying the client well up front saves us having to go to that extreme later.  But, it should never be ruled out if things aren't going well or you are being asked to do something unethical or illegal.  That part shouldn't even be a question.

9:11pm • #8
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Reba: I have only fired a few clients. When I have, they seem to immediately reform and beg forgiveness. After all, we are in sales and supposed to want each and every customer that comes our way. Turning the tables is so unexpected.

But with the question of time invested, it is a real art to determine up front if you should pass or play. In the old days, everyone qualified. Now, it could be a long hard road. It is hard to know how to handle those files that are marginal.

Obviously, I have too much heart to ruthlessly discard. Probably not good for business, but good for the soul.

9:20pm • #9
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

June: I know how easy it is to become a tour guide. I used to be a Realtor. In the mortgage business it is about tweaking the file and trying lender after lender until you finally get an approval. It is extremely time consuming and intense for the client. It is why all clients should be pre-qualified, before you as the Realtor get too involved and waste too much time.

9:23pm • #10
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Barbara: We have all sold houses and financed houses and not gotten paid. It is part of the business. A bad part.

I guess the flip side of the coin is there are transactions that are so easy, we make a lot of money for the effort put forth.

But these days, those are few and far between, wouldn't you agree?

9:25pm • #11
140,066 Points 13 Featured Posts

Well maybe after spending all those days reading those FHA manuals...you can start to rival Jeff B for FHA expert. You seem like you are off to a good start!

9:30pm • #12
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Jeremy: My top three reasons were developed while I was in the car business. People can get really ugly when it comes to buying a car. Those in the business get very little respect. I finally had to draw the line and I am just about as nice and tolerant of a person as you could ever come across.

But people would ask me to not charge sales tax. People would use my expertise and savvy (in the car biz, you do not have a lot of competition) to help them buy a car ELSEWHERE. And seriously, NO ONE can yell at me or I will have a total meltdown. I never learned how to handle this since my parents never yelled at me.

But I do have absolutely NO FEAR of competition. None. People in the mortgage business go nuts when they must compete. I know what to do, and it does not bother me one bit to be in competition.

9:31pm • #13
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Melina: LOL! Guess what? I did call Jeff and ask for his advice. Naturally he was very helpful, but he is in a very different market than California.

Our lenders did NO FHA loans at all until this year because of the high loan amounts. Although this file might have sailed through an East Coast bank, it was just too marginal to get approved by all the underwriters here in Calif, that had never done these loans before.

 

9:36pm • #14
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Sandy: I was so touched that when I tried to tell the broker of the real estate office how I felt, I started to cry. To see someone overcome so much and go into their first home...well, it is pretty neat. And a huge accomplishment.

I know, I get too involved. But I can't help it.

9:38pm • #15
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Joe: A good client has a better chance of becoming approved. Its the truth. It is easier to help people we like.

9:41pm • #16
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Mara: When I switched to first time buyers (from self employed jumbo loan borrowers) I had not anticipated how much I would be touched by these people. Glad you liked the story.

9:43pm • #17
343,329 Points Outside Blog

Your top three reasons are all good and ones that - yes, definitely fire the client.

9:44pm • #18
365,203 Points 23 Featured Posts Outside Blog

Hi Janet... I love this story.  I really believe it is true that when you do the "right thing" by clients that it creates good karma that pays you back in so many different and meaningful ways.  Thansk for sharing.

10:26pm • #19
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Steve: And it is such a guiding light to make decisions this way. "Is it best for the client?" Yup, then that is what I will do.

But still, you cannot imagine all the times in my career I have had to fight another agent because they would rather make a decision that answers this question "Does it make the most money for me?"

10:37pm • #20
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

B & C: Those 3 reasons I never struggle with. As I said, no negotiation. You don't have to do business with everyone. However, deciding to fire because the transaction is too time consuming? That is much harder.

10:38pm • #21
213,533 Points 51 Featured Posts Outside Blog

Janet -

Congrats on the closing and such a well written story! 

Although I knew it would end well, I was biting my nails till the end.

 

are you following me?

11:20pm • #22
415,928 Points 17 Featured Posts Outside Blog

OMG! Janet, that's a lot of work! And I've asked myself your 4th question a lot in the last year or so. Then I made the decision to focus more on listings. I really needed to do that anyway, due to the chronic fatigue from the Fibromyalgia. But you really earned every penny on that transaction! I hope they appreciated it.

11:32pm • #23
DEC
30
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

Mike...You are twitter Mike? Oh gosh, I guess I will have to go Twitter as one of my 2009 goals. Can I sign up for a Twitter class? NO, I am not kidding.

9:32am • #24
439,560 Points 2 Featured Posts Outside Blog

Excellent story!  I just love happy endings!  And you're so right -- when you focus on your client's needs and what will be the best for them, the money will follow.

11:57am • #25
213,533 Points 51 Featured Posts Outside Blog

Janet -  I am Twitter Mike (so to speak)  I’d love to do a class on just Twitter.  It’s something so few people get initially.

Hey, on a related note, I’d like to start up the once a week or once a month networking group again.  What do you think?

are you following me?

1:02pm • #26
144,826 Points 89 Featured Posts Localism Sponsor Outside Blog

TM: Yes! I would love to start it up again. I would love for you to conduct the meetings.

1:45pm • #27
1 Featured Post

Great story!  I agree, the clients that need us the most can be the most satisfying to work with - no matter how much you get paid.

Hopefully, she will recommend you to some of her "less-challenging friends".

2:37pm • #28

Unless there is an animal or child involved, it's not easy to move me to tears...but you did it!  I cried through the last half of your post.  What an awesome story and terrific testament to your client's belief in herself and YOU.  You are a consummate professional.

p.s.  I just realized you are in Walnut Creek...I have an aunt there and have spent some great times in that beautiful area.

4:40pm • #29

Janet,

You went above and beyond.  Alana will never forget you and neither should Deborah.

8:28pm • #30

Fantastic Post!  Kudos to your willingness & generosity!  This client truly deserved a home and you helped her attain it!

9:16pm • #31
1 Featured Post

Janet, I agree with the others, very well written and what a wonderful Christmas gift for Alana.  Have a Blessed New Year! 

11:11pm • #32
DEC
31

Congratulations on sticking it out.  I am willing to bet that she will be a huge source of referrals for your business.  Hopefully they will not be nearly as much work as she was!  I bet it just made your day to get this file done for the CLIENT.  This is how business should be.

12:16am • #33

What a great blog. I am literally tearing up. You are amazing and you will be rewarded for your hard work and efforts. Congratulations!

1:40am • #34

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Janet Guilbault California Mortgage Banker/Broker

Walnut Creek, CA

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Address: 3201 Danville Blvd, Suite 195, Alamo, CA, 94507

Office Phone: (925) 552-3867

Cell Phone: (925) 212-6347

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