According to AC Nielsen, the world's leading marketing information company, 78% of consumers in a recent global Internet Survey rate the most trustworthy form of advertising for consumers, ‘word of mouth' (a recommendation from other consumers), as the #1 influencer of a purchase: http://ca.nielsen.com/site/documents/TrustinAdvertisingOct07.pdf.
An ever-increasing array of social media advertising platforms and sources are redefining the conventional "word of mouth" channel in an expanded sphere.
Personal networking has historically been the chief source of new business for Realtors. Today, online recommendations and referrals are emerging as a key source of new real estate business as real estate marketing converts to social media activities.
Today's Realtor will likely be seen as detached from the realities of their real estate market and technology without a strong Internet web presence. more here [...]
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