Is now the time to stick with your marketing plan and pick up some easy market share.
Everybody has a damage-control agenda for this bumpy recession-time situation. Near the top of many people's list is: "What to do about advertising?" The knee-jerk reaction may be: "Cut the budget to boost the bottom line." Next to that notion you should blue pencil: "Better not! No way!"
"Don't panic!" I tell people some of the finest opportunities in business are available during partly cloudy times like these. By simply staying with your business plan you can pick up market share that will take the folks who stick their heads in the sand five or 10 times the investment to gain back during healthier times.
Let me know if you feel the same, or if you have a differnt point of view
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