5 Powerful Tips to Optimizing Your AR Profile Page!

Services for Real Estate Pros with Dakno Marketing

Each time we receive a Dakno Real Estate Marketing website inquiry before returning a call I go through my usual "drill" and Google the name of the party interested in our Dakno real estate website & blog products and services. (Do you go through that drill when someone contacts you about your services? - Maybe you should.) Because of the awesome SEO-power of Active Rain, many times a profile will appear at the top of the search results of an agent who has invested considerable time blogging at AR. Why not take advantage of this Google power and really make your Active Rain profile work for you. Here are 5 recommendations you might want to consider:

  1. I see way too many AR profiles written with a 8 point font. Unless you target an alien audience under 35 years old with perfect eye sight make sure your profile font size is large enough to be reader-friendly.
  2. Avoid using multiple font colors, font styles, font sizes and words underlined for no apparent reason (underlined words normally cue the site visitor that the word is a "link"). BTW - a few bolded words are ok, just don't go overboard and make everything bold and in all caps. IT GIVES THE APPEARANCE YOU ARE SCREAMING AT YOUR AUDIENCE! See what I mean.
  3. Many profiles are written in third person making the profile cold and impersonal. I recommend profile owners write their "bio" in first person. It's far more casual and makes you more "approachable". Isn't that the objective to connect with people? Although this isn't a "AR About Me page" I think it ranks up there with one of the all-time best "About Me" pages! Take a look at AR member Elena Thurston's About Me page!
  4. Because AR offers you some serious SEO backlink power, I suggest you link your target market keywords from your AR profile to your website and your blog and don't forget to use superior anchor text when linking. When I say link to your website I'm not just talking about linking to your homepage but to interior pages of your blog or website. I also suggest you "deep" link to interior pages like buyers articles, sellers tools especially your area information and your MLS property search tool.
  5. Because the Internet Empowered Consumer is far more concerned with their needs than a real estate agent's desire to "capture" them, they are always asking the "what's in it for me question." If your AR profile fails to answer that critical question WIIFM, chances are you're missing opportunities to connect with your target audience. Maybe you should consider adding more value to your profile by offering some area information and do a little less "self promotion". To the consumer, it's mostly "noise" anyway.

Where's My AR Profile Example?

By now you are probably asking yourself Bobby where can I find a good example of an optimized AR profile page? I love examples and this one is a really good one (IMHO). Take a look at the profile page for Mr. Miami Beach Real Estate himself, Kevin Tomlinson's Active Rain Profile page.

A Great Way to Start Your New Year - Edit Your Active Rain Profile Page!

Start with those tips and you will experience greater SEO power and possibly stand a better chance of starting a conversation with a new prospect too.

Feel free to add this list. It's not comprehensive by any means!

Happy New Year!
Bobby Carroll - Dakno Real Estate Marketing

Twitter me: @Realestatecoach


This entry hasn't been re-blogged:

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The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
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kevin tomlinson
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Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Bobby: I have book marked this page for futher reading. Thanks for sharing

Dec 30, 2008 03:57 PM #63

Thanks for the tips. I wonder have you made any money from using Active Rain?


I am still new to the site and just wondering if all this time is worth it?


Just keep in touch and help me when you can. Any words of Wisdom are greatly appreciated

Happy New Year!



Dec 30, 2008 05:08 PM #64
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Bobby - these are excellent tips all the way through. Now I have to go back and check our profile :) ~Rita

Dec 30, 2008 05:45 PM #65
Karen Dhillon
Diamond Hills Realty, Santa Clarita Division - Santa Clarita, CA
e-Pro, GRI

Thanks for the great help, I will use this information wisely

Dec 30, 2008 11:46 PM #66
Scott Guay
Berkshire Hathaway Home Services PenFed Realty - Ocean Pines, MD
Associate Broker. Ocean City and Ocean Pines MD

Updating my profile is a New Years resolution I will keep.

Dec 31, 2008 12:06 AM #67
asd asdasd
asdasd - Albany, NY

SOme good tips here, going to check out my profile now to see if I can make some edits.

Dec 31, 2008 12:10 AM #68
Jason Ellis
Coastal REO Solutions - Myrtle Beach Short Sales & REO's - Myrtle Beach, SC

Great info and it is now at the top of my list of 2009 -- Best of luck in the New Year!! JE

Dec 31, 2008 12:33 AM #69
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Hello Bobby- As you can see I made it back here, and after 3 tries am finally leaving a comment :)  I changed my AR Profile a while back to prove a point...and haven't changed it back yet.  But I will.  Also thank you so much for saying about all that colored font...I don't like reading all that red and green colored Blogs, with a bunch of different sized words.  Oh, and I love the .ME that you and Brad have for your Twitter accounts :)  Happy New Year Bobby and may we all have a good one together....


Dec 31, 2008 12:51 AM #70
Dee Nofziger
|Key Realty | Maumee Toledo Real Estate Blog - Toledo, OH
Maumee Real Estate, Toledo Homes, Key Realty

How coincidental! On my top five to-do list for today and tomorrow is "Update AR Profile!" Thanks for the extra kick in the arse!

Dec 31, 2008 01:12 AM #71
Bobby Carroll
Dakno Marketing - Clayton, NC
Real Estate Marketing

Mike & Cindy - Bookmark? Why wait? Get busy updating your AR profile. :)

Dec 31, 2008 09:28 AM #72
Bobby Carroll
Dakno Marketing - Clayton, NC
Real Estate Marketing

Hi Shawn - Glad you checked out the links. Examples are strong motivators for us to improve our AR profiles. Happy New Yappy!

Dec 31, 2008 09:33 AM #73
asdf zcxv
Keller Williams Realty - Ann Arbor, MI
Ann Arbor Area Real Estate

Hey Bobby,  I am going to redo my profile sheet and I'm bookmarking your wise tips here.  Back to review and learn.

I enjoy seeing you on Twitter as well!

Jan 05, 2009 12:22 AM #74
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

Great information - I am glad I found this blog even though it is not fresh off the press! :-)

Jan 11, 2009 01:39 PM #75
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Hey SocialPath Man! Glad I stumbled upon this post!  Better late than never, huh?  Great tips.  I'm going to use them to enhance my profile today!


Jan 19, 2009 11:25 PM #76
Mott Kornicki
• Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public

Thanks Bobby~

I will be updating my profile pages ASAP!

Mott Marvin Kornicki // Real Estate In Miami // Associate | Broker

Aventura-The Waterways // Bal Harbour // Sunny Isles Beach • Florida

Jan 29, 2009 03:10 AM #77
Erica Wallace
the Wallace Consulting Group - Boston, MA

Great example used of a good AR profile. I have some work to do to get mine updated!! Thanks for all the great tips : )

Jan 29, 2009 07:40 AM #78
Kathy Sperl-Bell
Active Adults Realty - Lewes, DE


Great Ideas and I actually had updating my AR Profile on today's Agenda. Alas, I was again defeated by the "ERROR ON PAGE" message. Obviously, this is something that should be easy to do, but I have talked with other AR guru in the past and we couldn't figure it out. My two biggest issues with AR is

  1. Inability to edit my profile page
  2. Inability to upload more photos to Localism
  3. Profile on Localism doesn't reflect Featured Listings as shown in the AR Profile

I even went ahead and sponsored two communities today thinking that would allow me to upload photos.

If you have any ideas for me that would MAKE MY DAY a little more productive.

Mar 10, 2009 08:27 AM #79
Liz Moras
Harrison Hot Springs, Cultus Lake - Chilliwack, BC
Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford

good reminders bobby !  I'll go and reviit and see what I can do to whip it back into shape :-)

May 03, 2009 06:39 AM #80
Bobby Carroll
Dakno Marketing - Clayton, NC
Real Estate Marketing

Hi Liz - Boy, it's been a while since this post has had a comment.

It's not a bad idea to revisit your AR profile page every now and then and "spruce things up a bit".

May 04, 2009 03:47 AM #81
David Okada
Douglas Elliman Real Estate - Manhattan, NY

Thanks for the pointers, now I will have to revisit what I have written a couple of years ago and start creating some fresh material to address the audience as you had suggested.

May 26, 2010 03:25 AM #82
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