Everyone that lists their home for sale wants to sell! If they did not want to sell they would not put their home on the market, right? I just heard something while attending a meeting that made me recognize again why some homes sell and others do not.
I was talking with a friend when someone stopped and asked if I still liked real estate with the market being down. I told him every industry has a slump but my clients need me more now than ever because of the marketing requirements to sell their homes. His reply was good luck with that! You'll spend a fortune advertising. I told him, getting my clients properties in front of buyers was the only way for buyers to find it. He then told me he is not advertising right now. He was going to just wait for people to drive-by or find the listing on the MLS!
I thought to myself right then.....I did not want to share this with the other agent, WOW I'am glad I do not have my home listed with him! OK, we have fewer buyers. OK, we have more competition for the same buyer because of more homes on the market. OK, you have to price your home more competitively to sell.
That does not mean that you can abandon marketing techniques to make sure your property is in front of as many buyers as possible. People get lucky and do sell with minimal marketing effort, or do they? Most property that hits the market and sells quickly is either priced lower than market expectations or has a great location or BOTH!
Much more effort has to go into marketing to sell homes right now that in the past few years. In fact, it has not been 30+ years since we have seen a market like this one. The marketing plan must be specific for the property, client and target buyers. This is only a portion of the effort but this is starting place. Will this guarantee a sale? NO, but it will certainly attract buyers and you will have a better chance than polishing your yard sign waiting for someone to drive-by.
I hope this gives you a little insight that effort "still sells". Lack of marketing effort will minimize your opportunity to find and attract buyers.
If you have any questions or comments drop me an email.
Sincerely,
Gary White
Associate Broker
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