Here’s one for the Loan Originators…
Which of the following Social Media Networks do you think you would most likely find a not too technical, 47 yr old Real Estate Agent? You know, that long time Agent who is never in the office, works from home, sends out seasonal recipe cards, and is closing one deal every other month?
The one without a real website (or blog)? Yeah, that one!
Would it be…
You’re right! You did say LinkedIn right? (ok, maybe the title gave it away)
That “Old School Agent ” signed up for LinkedIn three years ago.
At the time, they had no idea what social media was - they still don’t.
They probably signed up and forgot about it. They haven’t logged in in years and they’ll have to reset their password to get back in…
But if you find them and ask to connect to them, the LinkedIn system will send them a message letting them know.
Do we really want to make meaningful connections with someone like that? One of the 80% doing 20% of the business?
I say, “Why not?”
It’s simple to do, it’s not time consuming, and it’s free. Oh and one more thought, nobody else is reaching out to them, NOBODY !
I like competing against nobody.
Ready to start searching? Here’s three easy ways to find them.
1. Type their name in the search box. That’s all. Yeah, that was a gimmee.
2. Let LinkedIn search your address book for matching emails and names. Give LinkedIn access to your online address book (as in Yahoo, Gmail, AOL, Hotmail) or upload a comma separated value file from your ACT, Outlook, or other database.
3. Find them using the Advanced Search Function . Just set the following two parameters.
- Location: Located in or near (your zip code)
- Industry: Real Estate
That little search found 3,036 local real estate agents!
Out of that 3,036 I’ll guess that very few are actually using social media, very few are in the office, and very few are being contacted by anyone (you or your competition).
Yet these agents are closing deals, not heavy hitter kind of numbers, but deals none the less. And guess what? By making the effort to genuinely connect with them they’ll be sending you their deals. Does that make sense?
Want to sweeten the pot? You can now show them how to tap into LinkedIn to find new business.
Go to LinkedIn and start making meaningful connections today!