On the door of every LAPD police car are the words "To Protect and To Serve", but in the case of former LAPD officer turned Realtor, Connor MacIvor, these words represent a duty beyond that of a law enforcement officer.  For him, these are words that describe his work ethic, dedication, and commitment to his real estate clients.

Last week I had the opportunity to meet with Realtor Connor MacIvor of Re/Max in Santa Clarita.  This was my first time meeting a fellow Active Rain blogger, and it was a great experience.  Within a few minutes Connor and I connected like old friends, we swapped stories from our previous careers, we discussed many of the articles and products that we've read about on AR, and we talked about our respective business models.  If you didn't know any better, it would appear as though we'd known each other for years.

What struck me the most during my time with Connor, is how he and his wife Paris built their real estate business upon law enforcement principles of honesty, integrity, and service.  Within 2 minutes of walking into Connor's office he had begun to size me up.  He asked me questions about my business practices, my background and my experience.   He left no doubt that he has a serious commitment to his work, and that he expects anyone he works together with, to also hold the same high standards.   Connor explained to me that Police officers in general don't trust anyone.  It's not because they want to be skeptical or distrusting of others, but they hold safety and security in highest regard.  Police officers are trained to create barriers of defense, and no one gets into their inner circle without passing a personal scrutiny test or somehow demonstrating their trustworthiness.  

With these principles at the core of their business, Connor and his wife Paris have tackled the Santa Clarita real estate market with SWAT like precision.  Their marketing is elegantly coordinated and specifically targeted to get their brand name out into the communities that they serve.  These marketing plans along with their personalized service, creates a client loyalty that rewards them with ongoing client based referrals. 

Meeting Connor MacIvor was a pleasure for me and I am grateful for the time we spent together.  He's a man of solid character and very genuine, and while he may not be wearing a policeman's uniform when you meet him, you'll know that he continues "To Protect and To Serve".  That's a pretty comforting notion for clients that are spending $500-$700k for the average Santa Clarita home.

Connor thanks for the time. 

Martin