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This Worm Hooks Fish (In a Coming Refinance Boom)

By Amanda Zettel

Home Stager with HMDgives

January 04, 2009 02:47 AM

Incentives are nice. They are dandy. Sometimes they are effective, right?!? So the question I have for bloggers who want to comment on this post is - "What incentives do you offer that truly distinguish you from the competition in your local marketplace?"

I recently saw in an Orange County CA home magazine a builder giving away a $78,000 BMW 650i with the purchase of a home. It caught my eye, but it didnt make me want to buy the house. I was actually thinking about how its kinda dumb to finance a $78K car over 30 years.

At my firm, Homemade Design, we strive to offer incentives that:

are appropriate for the target audience (deliver real value)
are novel in the marketplace (good attention getter)
make an emotional connection with the buyer (beyond dollars and sense)

Please comment - would love to hear what's working for you!

PS > We're looking from a few top realtors and mortgage brokers to offer interior design incentives to buyers, sellers and lending customers. Contact me for more info or visit me at www.HMDhome.com

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Robert Rauf

CMG Home Loans - Toms River, NJ

I see incentives like that from the mortgage perspective... and it makes me cringe. Huge ltv issues when there are sales concessions that are NOT real-estate.

Price sells, in any market. if the house is priced right it will sell, and it may even have multiple offers and sell above list price... in a fairly quiet market I saw this happen in my area, one of my clients lost out on a house that they came in slightly higer than list price... .4 offers over 1 weekend. The good ones that are well priced will sell, the gimmics will not sell an over priced home.

Jan 04, 2009 03:06 AM

Steve Loynd

Alpine Lakes Real Estate Inc., - Lincoln, NH

800-926-5653, White Mountains NH

Here is one that I have seen with builder developers. Sell the home /condo to help establish the market value of the project. Furnish / stage the property and lease it back as a model unit (fair market rental) if the offering is right occasionally use the property (to host) perspective buyers and run open house - neighborhood functions. The buyer gets the place at the end of a years lease with all the furniture & decorations. This has worked in the second home market..to entice visitors to stay the weekend, and have a closed sales comp.

Jan 04, 2009 03:46 AM

This Worm Hooks Fish (In a Coming Refinance Boom)

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