Special offer

Listing photos can make or break a sale.

By
Real Estate Agent with WJK Realty 0570241

Let me tell you a little story about a Realtor how she saved her client (Buyer) from a multiple offer situation. A house in the perfect neighborhood (Zilker) in the right price range gets listed on MLS with zero photos. So do we look at it or skip it? If you were searching on a www.findmytruelove.com type of website would you read the profiles with no picture? Usually not, it is much the same when house hunting. In the back of your mind you think it must be pretty ugly if they won't even show you a single picture of the house. I feel the same trepidation when I see listings with only outside photos. What is so scary on the inside that you won't show it?!?

person w question mark

This little house sounded perfect, but as I said it had zero photos. So I decided to check it out and bring my camera to take the photos for my clients. I was happy to spend a morning in my favorite neighborhood Zilker and I work there a lot. So off I went to investigate the house. The street appeal was great, the inside was perfect, with updated kitchen and bathrooms, beautiful carbonized bamboo floors, lots of natural light and a spacious landscaped yard with big trees. I took about 15-20 photos and emailed them to my clients. They loved the photos and immediately met me at the house, we wrote the offer right there in the kitchen.

I sent the offer to listing agent and he called me that evening to let me know the sellers accepted our offer. At some point the next day the listing agents assistant finally entered their photos into the MLS. That afternoon the listing agent calls me to rescind their acceptance of our offer. I said that is too bad you can't do that, the Ernest money and Option money were receipted with the title company this morning. This contract is in play and the house is ours until we decide otherwise. He sighed deeply in frusteration and did not sound very happy about the news.

house contract

Of course I did not stop there, I had to know why he would try to reject a full price offer three days after listing with a quick close. We all know that is a Sellers dream scenario. Well apparently the Listing Agent got two more offers on day four after accepting our offer. Both of these offers were from developers and they were for more than the asking price. The developers both wanted to tear down the darling 1930's house and build condos on that large and lovely wooded lot.

To make a long story short, my clients loved the house and closed on it and are very happy. The moral of the story is: Realtors please treat your clients as you would wish to be treated and go the extra mile, it will pay off. These clients love me, they have written a testimonial for me, given me referrals and invite me to parties and lunch all the time. They consider me to be there personal hero. The next door neighbors love me too because I saved the original house. So they won't haveto live through too many neighbors and a year of loud construction noise/mess. We are now great friends because they all know that I genuinely care about them.

going the extra mile

 

If you are in the market for a new home and are not presently working with a Realtor, call me. I would be happy to help you through the process of buying a home. I specialize in Relocation and I have a network of experts to make the process easy to navigate. I look forward to the opportunity to earn your business.

Betina
Foreman, Realtor

Keller Williams Real Estate  1801 S. Mopac, Suite 100  Austin, Texas 78746  512-771-6318  Realtor_Austin@yahoo.com   Betina@BetinaForeman.com www.ZilkerParkHomes.com

Member: Austin Board of Realtors, Texas Association of Realtors, National Association of Realtors, ActiveRain, Trulia-Top Voices, and Zillow-Neighborhood Pros.

Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Betina, I love to hear about going the extra mile, and the payoff in the end! Great post! Thank you.

Jan 04, 2009 04:43 AM
Kelly Klein
Berkshire Hathaway HomeServices | Pen Fed Realty - Santa Rosa Beach, FL
"Doing Great Things Today to Improve Tomorrow"

Hi Betina,

I agree.  I do this all of the time for my clients.  Many of my buyers are investors and will buy site unseen from my ground work, photos, advice, and videos.  Good blog today.

Thank you.

Kelly Klein

Jan 04, 2009 07:21 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Betina, now ZERO photos, that is totally uncalled for. What is the listing agent thinking?

Jan 04, 2009 08:38 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hi Betina ! - This is one of my biggest heartburns with other Realtors. I scour so many listings and it is really tough for me to forward ones without pictures when I KNOW my clients want to see them. I have also gone and taken pictures of some listings too for the very same reason, but you'd think in this day of inexpensive digital cameras that EVERY Realtor should be able to have photos on their listing.

Happy Monday !

Jan 05, 2009 01:46 AM
Mary Strang
Viroqua, WI

That is a great story of how you served your buyer-client and how the listing agent flunked, sadly for their client. Of course it could be either side of the sale that failed, not all agents should be allowed to list. You see some give the rest of us a bad image... IMO: Many listing agents turn down rather than take an over priced home, add multiple photos, video and other marketing, plus work very hard. The agents who think any listing at any price for a sign call or whatever, there name in lights, do a disservice to their seller and other agents...

Jan 05, 2009 02:16 AM
Tom Thornton
Realty Austin - Austin, TX
Broker Associate, MBA, ABR, CRS, GREEN, GRI, SRES

I'm always immediately suspicious when there are no photos (especially if the listing has been up for a few days) or if the pictures are exterior only. Good spot for your buyer clients - most Realtors would not have taken the time to investigate the listing.

Jan 05, 2009 03:19 AM
Steve Zarry
House Buying Now - Austin, TX
Austin Central Texas, Real Estate

I see a lot of home listings with photo issues - no photos, photos taken at night, out of focus photos, grainy photos, etc. It's great that you did the listing agent's job by taking photos for your clients!

Jan 07, 2009 03:55 PM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Mary D. & Kelly- I always try to go above and beyond for my clients. It is nice to see other agents feel the same way. It's nice to keep good company!

Betina

Jan 16, 2009 02:35 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Gary- I know exactly what you mean. The listing was up for three days without photos. IMHO if your too busy to add the photos when you add the listing then perhaps you should not take the listing, because you are obviously too busy to serve your clients well.

Betina

Jan 16, 2009 02:36 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Sheldon- I am glad to know I am not the only one losing sleep over Realtors not finishing the job!

Betina

Jan 16, 2009 02:37 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Mary S.-Thanks for the compliment. I always try to do what is in the best interest of my client.

 

Jan 16, 2009 02:37 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Tom- It's all in a day's work. I am sure you would have done the same.

:)

 

Jan 16, 2009 02:38 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear  Steve- I feel if we treat others the way we wish to be treated the world will be a better place. Thanks for stopping by & keep paying it forward!

Betina

Jan 16, 2009 02:39 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Betina Foreman- Realtor Austin Texas ,Green Homes, Architecture, Buyers Agent-That's why you are a very good real estate professional. Shame on the listing agent. Very good ending to a transaction that could've went bad. Have a great weekend. Great post.

Jan 16, 2009 12:44 PM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Lanre,

Thanks for the compliment. I always try to treat my clients as I would want to be treated if our roles were reversed. I believe going the extra mile for a client is the only thing to do. I hope that things are picking up in D.C. I bet with the new administration there may be a few more sales happening in your area. I hope you get to handle all those transactions!

Betina

Jan 17, 2009 12:31 AM