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What's in your Credentials?

By credentials I mean professional credentials. Even though real estate professionals may be licensed by a government agency, there are wide variances in post licensing training and opportunities to accumulate credentials.

Throughout North America the real estate profession recognizes many special designations and continuing professional education courses.

Some licensees question if consumers fully appreciate the value of professional credentials. That is a difficult question to answer. All I can say is that when I am considering engaging the services of a licensed professional (plumber, electrician, appraiser, surveyor, accountant, lawyer, mechanic, civil engineer, et cetera), I always ask about their credentials.

Before selecting their real estate professional prudent consumers should inquire as to an individual's professional credentials. Real estate professionals should proudly display their credentials wherever possible, including their active|rain profile.

Posted by Larry Estabrooks, Moncton Real Estate on 01/04/2009 12:42 PM

Comments (6)

Credentials in the Sales Strategies / Tactics Channel

credentails

This post has been included in New Brunswick Information
Post is included in group: Canada, eh

6 Comments on What's in your Credentials?

JAN

Though I take the time to be involved with associations here in CA, the extra letters do not appear to make any difference in my prospective clients' minds. The real benefit is a commanding knowledge of the subject matter that exceeds our peers in the industry that did not spend the extra effort to continue learning.

I have tons of credentials, but consumers don't seem to recognize their value. I have written a paragraph about each desigation I hold to inlcude in my business portfolio.

Thomas, you are absolutelty correct, knowledge is a powerful asset.

Vickie - on your active rain profile - very nice set of credentials.
It's up to us to raise consumer awareness about this issue.

Consumers don't understand our credentials...they don't get what GRI or ABR means. We need to educate them but I don't really think they care about all that. If they like you and trust you it doesn't seem to matter whether you have credentials or not.

Monika, so charisma beats credentials.
Professional education doesn't stand a chance.
We should just be trained on being charismatic,
and filling in forms.

FEB

To answer the question in the title of this post, I am the TOP OFFICE INDIVIDUAL PRODUCER!!!!

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