As a Broker marketing high profile properties, the biggest challenge can arise during initial communications with a prospective buyer. We try to utilize emails and conversations to qualify the prospect and determine which property they are in a financial position to pursue. Occasionally, we unfortunately learn that the prospect is not a good fit for any of our current listings.
We usually provide all of "the numbers" about the deal prior to identifying the property. One sure way to reduce the perceived value of a property is to have it "Prostituted" all over the Internet. We always respect the confidential aspect of marketing high profile properties and save "horn tooting" for after the deal is closed.
How do you qualify your prospects?
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