Oh those Geeky Boys!

One of the biggest mistakes of bloggers is that they blog their heart out for months and months and THEN ask, why haven't I gotten any clients as a result of all of my efforts.

It is EXCEPTIONALLY difficult to construct a blog in a manner that will attract clients.  Note I did not say "leads".  I said "clients".

A blog is not a magazine.  You do not simply want readers.  All the attention to Search Engines and stats is for naught if no one ever hires you as a result of reading your blog.

Having fully researched Kevin Tomlinson and what makes him tick, It is apparent that at least 2/3rds of his blogging is going to be about the properties themselves.  That means photos, and lots of them.

Now we have to tweak his "Pretty Blog" set up to accommodate that which will bring Kevin business from his Blogging efforts.

Unlike other Coaches and apprentices, Kevin has a full staff of Technology and PR people.  Unlike Drew who was able to setup the whole blog for Tisza, I have been trying to work with Kevin's "people", and while it took me less than 24 hours to get www.ConsumerCentricRealEstateBlog.com up and running, Getting Kevin's Blog into the Blogosphere is taking an inordinate amount of time.

All Blogs and Bloggers are not created equal.  Your blog platform, your blog theme and your blog approach must match your strengths.  Every blog entry has to focus on your strengths and drive that point home.

It is not enough for a blog to say READ ME...a blog must say HIRE ME in a very subtle way.  Now that I know what Kevin's Blog has to do and say to translate into Hire Kevin Tomlinson as your Real Estate Consultant, I have to get the blog to say it for him.  And the style chosen by his Geeky Guys is NOT going to do that.

Better to spend the time getting it right up front, as later it becomes almost impossible to convert and you end up scrapping your initial efforts, wasting a lot of time and re-working your efforts.

Get it right the first time, that's the main thing...as Bill Joel would say.