I recently commented on a blog post and felt that my message was relevant to every real estate professional so here it is.
In reference to blog post: http://activerain.com/blogsview/542199/Agent-Uses-Video-To
After reading the many comments posted here regarding effectiveness of video tours as a marketing tool, there is an element I see somewhat unaddressed. That element is the human evolution in regard to technology. Buyers and sellers alike are raising the bar whether they know it or not just by living in this modern technological society. As generations pass, integration of technology couples everyday life experiences. Expectations are on the rise. The transition from traditional media to new media is ever present. The ease and availability of new media is astounding.
In an article written by Channing Dawson titled It's Time To Be Amazed posted at http://www.inman.com/opinion/guest-perspective/2008/09/10/its-time-be-amazed Wednesday, September 10th, 2008 stated
"For instance, in 2012 Internet traffic will be 75 times larger than it was in 2002, and video will constitute nearly 400 times what U.S. Internet backbone traffic was in 2000. In 2012, the equivalent of 7 billion DVDs will be flying around the Internet every month.
Internet video made up about 22 percent of all consumer Internet traffic at the end of 2007. That number will jump to 32 percent by the end of this year (2008), a remarkable one-year leap. By 2012, video will make up nearly 50 percent of all consumer Internet traffic. We're clearly watching a lot of video on the Web.
As humans demand more of the Web, it is spurring what Cisco calls "a new generation of complex, highly personalized, bandwidth-intensive media applications." The Web -- and its offspring -- is continuing to grow, change, adapt, mutate and expand to meet human needs, and all the systems it touches will need to adapt, change and grow as well."
It is becoming more evident what the future will look like when it comes to internet consumption and avalibility. Broadband has surpassed dial-up internet access across America and adoption was a landslide. Even though TelCo companies complain about too much data traffic on their old copper lines new technologies are making it possible and new systems are being integrated now for a very fast internet future. It is true in many ways when you hear it said that the future is now!
An impressive video to watch can be found at http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html presented by Kevin Kelly in 2007 titled Predicting the Next 5,000 Days of the Web. The internet is just over 5,000 days old and look how far we have come. Can you imagine where we will be in the next 5,000 days?
At Theater of Homes, this is what we do and we do it well. We love what we do and have a passion for it. We make beautiful video tours of property listings and so much more. We have been doing it for some time even before the general population was ready for it. Theater of Homes is one of the oldest video tour production companies in the business that produces the highest quality video tours available. I challenge you to look at our tours and those of our competitors. Let your eyes and ears be the judge. I refer to our tours as simple elegance for that is what they portray regardless of the property being captured.
The bottom line is that we are available by phone or email for consultations and they are free. Any one of our team would be happy to speak with you addressing any concern or question you may have. If you knew what I know about the power of marketing with video you would not list another property ever again without a video tour.