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Recommended: "New Rules of Marketing and PR"

By Rick M. Bean

Commercial Real Estate Agent with Rose City Commercial Real Estate

January 05, 2009 02:28 PM

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

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Recommended

A must read for anyone trying to market a company...if they can't afford Super Bowl ads!
Spend fewer resources, get better results...I liked this book. A lot! Old world marketing included deliverables, mindshare and the opportunity to spend lots of money. In the old world of marketing we spent lots of time promoting our company directly. David Meerman Scott outlines the paradigm shift that has created the new rules of viral marketing. We'll spend less time selling, and more effort on informing our current and potential clients. Using the new rules of Marketing and PR: if we do our job well, others will take up our cause on our behalf.

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Michelle Sarabia Gallatin, TN Real Estate (615) 594-3171

Bob Parks Realty, LLC - Gallatin, TN

Rick,

Love, Love, Love this book. I'm reading it a second time because there is just so much to soak up you can't get it all in the first reading. This time I'm sitting with a notepad and pen and writing down everything I want to remember.

Great book! Every Realtor needs to read this!

Jan 05, 2009 02:46 PM

Bob & Carolin Benjamin

Benjamin Realty LLC - Gold Canyon, AZ

East Phoenix Arizona Homes

Sounds like a good read -- will have to check it out.

Jan 05, 2009 03:17 PM

Patty Luther

RE/MAX Rock-n-Roll Realty - Lewiston, ID

Lewiston ID Real Estate, Idaho-Washington

I am going to have to order that one...sound like a good one! thanks for the tip!

Jan 05, 2009 03:22 PM

Anonymous

David Meerman Scott

Thanks very much for talking up my book. I'm glad that you liked it. FYI, my newest book "World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories" will be released late February, 2009. http://www.worldwiderave.com/ The new book has a story about a realtor who created a World Wide Rave.

Jan 05, 2009 07:58 PM

Recommended: "New Rules of Marketing and PR"

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