The Future Of Real Estate Video

P.S.  I like all the information here about what you NEED TO USE to do video, but is anybody telling you "HOW" to do it successfully??  I do it successfully.  It is a basic formula.  Let me know if I can be of help.

Torrey - The tours look nice but at $299 I doubt they will get any listings.  I'm struggling to get agents to spend $150, the cost of a weekend ad.  Some turn down FREE videos.  They either say they want to do video but don't or they say video is just a gimmick and photos are all they need on the web. 

The plus side is the listings with my videos are consistently on page 1 for youtube.

As stated before.  A lot of agents websites say the go above and beyond, but their feature listings have a few photos and thats it.

OK, and I am still trying to understand Twitter.  For me the problem is learning to edit video.

My son was just telling me today that you can put videos on Google maps! Isn't that cool!

Gene - You don't have to learn how to edit video.  You can hire a pro.

I have been using video since January and love the responses I get from it.  I originally did new home sales but started getting a bunch of leads that wouldn't buy from the builder I work for.  I have now moved into resale.  Video is a huge part of my marketing.  I don't do a lot of home tours, but more entertaining videos that have a slight real estate message.  I post these in social networking areas and it has paid off tremendously by getting me leads from within my own network.  You can see what I do at http://www.youtube.com/jeremysmith01 

Fabulous stuff here ... the comments are equally as fascinating!

I have a good camera and already have some videos. Just trying now to learn my editing software.

Tony:  Great thoughts.  Way ahead of the curve.  Keep pushing the envelope!  I have found that most Realtors need a lot of help in BASICS in this department.  Just as it took a canned web site to bring internet marketing to the real estate masses, it also takes canned video production to bring real estate video to the masses.  Of course, custom stuff is better (web or video) but is it worth an extra $10,000 a year to have a custom web site when one that costs $50 a month can make you look pretty good?  Is it worth spending hundreds on custom video when a formula approach can be successful?  I am INSANELY curious about your answer to this question.  Take a look at what we have created for an entry level real estate video marketing system at www.homefinder100.com for the Toledo Market.  Sponsoring Agents get Television ads, web video, mobile video - for a very low price.  We DO ALL THE WORK so they can just SELL HOUSES.  It's scalable and reproducible for other markets.  Agents have been a little slow to embrace it en-mass, but sellers WANT it and drive our growth.  What do you think about somebody providing entry level service like this even while market stars work on custom video for high end houses?        

Good educational post here. I've just started dabbling in video so this is an eye opener. But I can't figure out for the life of me why you didn't make this a VLOG??? It would have been really cool to get this message out in that way. Just my 2 cents. Have a good weekend.

Lonn I think this blog was more about full motion video.  The site you listed was just photo slideshows.

This is ahead on the curve  http://www.hdhathomes.com/tours/1620_tourb.html

These videos are shot by a professional, edited and syndicated with custom listing for $150.

For the price of a weekend ad an agent can have an open house 24/7 and offer a potential listing something the other agents aren't doing.

Help fellow Realtor Carolyn Capalbo click here.

It's not Just Real Estate, most searches in the near future will be done for video!

Why Google a car for sale on the web, when you can actually see it on YouTube!

Same goes for a home or anything else! Why read about how something works when in two minutes you can actually see it!

If you don't jump on the ship and endorse Video now - you are going to be on the dock wondering what happened!

Good Post!

Thanks for sharing Tony, I appreciate learning as much as I can and this was very informative.

Tony,

I recently attended a class for Realtors where they demonstrated how to do a video of a property for YouTube, but you have made me think way beyond that. You are right in that we need a tool that can quickly and easily upload videos to our listings, webpages and the like. And the idea to make it all-encompassing with videos of the neighborhood, community, local businesses, etc. is giving our prospective clients a lot more information to help them more familiar with the area and whether or not it is to their liking. This is especially useful for people relocating, looking for a second (vacation) home and that don't iive in the area.

I appreciate the article.  There is a lot to absorb when thinking about using video.  I am never 100% satisfied but I do need to keep trying.

Video is definitely the next step for many of us old timers!

Oh.., my head is still spinning from the insight of the article and all its links.

Thanks for the lesson.

Great post.  We use a lot of video in my various businesses, including real estate, and love the feedback we get from prospects. 

Informative post, even though an old one still very relevant. Now we can add "drone" to the mix and there you go!

Thank you Tony!

D,