FOCUS ON OUR HOME PAGE

We need to take a close look at our Web site home pages to ensure we attract visitors' attention from the start. The home page should offer something that prompts them to click further into the site. The site also should feature content for buyers, sellers, other agents and brokers, and local businesses so visitors can find useful information in one place. For instance, the site should have listings, sell-through statistics, rate calculators and community links. Additionally, we should showcase our personalities and build credibility by sharing a little about ourselves. Finally, we should freshen up our sites regularly by posting new content and changing headlines.