Most people can see some social value in Twitter as soon as they really start to use it properly. You get to have meaningful conversations with interesting people, read articles that other tweeps have found interesting, keep abreast of the issues that are debated there every day and even have Blip Wars with 1980s songs. But if that’s all there is to Twitter, most people would ditch using it in about 2 days. Professionals don’t have that kind of time to kill.

Oh, but there is so much more.

Today I wanted to show you how you could book your own courtside seat in your local Twitter market and start cherrypicking it with laser-like focus:

• Go on TwitterLocal, enter your zipcode (or city) and the radius you would like to target and Go.

• Instantaneously, you can view the latest tweets in that area or even better subscribe via RSS.

• After you add the RSS feed to your favorite reader (mine’s Google Reader), you can now keep an eye on your local Twitter market for interesting people to follow.

Needless to say, you are wasting your time if you are looking for tweets along the lines of:

“Looking to do business with a ______. Call me at _______”

You should be looking for people that you truly find interesting and then engage them into a conversation that might evolve into future direct or indirect business for you. Fight the urge to sell and spam - When you engage someone on Twitter they will look up the website you provide and your bio so they already know what you do.

Real Estate is local and your twitter strategy should match.

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