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I
am not sure where I learned about HubSpot
but I am really glad I did.
In the last three months I have taken control and have been
learning how to improve the search
optimization of my web site.
In the past, I left this job to others I hired.
Unfortunately, I never found that I was satisfied. I
decided to learn the nuts and bolts for myself so that when and if I do
hire someone in the future, I will be far more knowledgeable in the
directions I give and the way I evaluate the results.
Otherwise, I now have the tools to do this myself.
Because
I am so excited about what I am learning, this is the first
post in a
series I will do on HubSpot and its Web 2.0 tools and training.
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Many of you may have heard about
HubSpot's Web Site Grader tool and
there have been a few recent posts about their Twitter tool.
In
fact, HubSpot has a number of awesome free tools but, the ones you pay
for, are even better.
| If you get inside HubSpot
there is a wealth of information and training
about Web 2.0 strategies. There is a series of detailed
training sessions about in-bound and out-bound
marketing,
keyword analysis (including the correct writing of titles, descriptions
and keywords), blogging, social networking and so much more.
There
are layers and layers of
detail to work through. All of this information is directly
applicable
to working on the SEO of your web site and blog. There also
is an
amazing library of webinars on every SEO topic you can imagine, for
example, Advanced Link Building Strategies to using Twitter
and
Linked-In in your business. |
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If you have a
question you, you can
use the Forums. HubSpot SEO
marketing
gurus answer these
questions as well as all the marketing gurus for all types of companies
that are using HubSpot. I
recently posted a question about the value of using Squidoo
lenses.
I immediately got answers and learned that everything I am
doing
through Active Rain and my own blogs is the appropriate way to go.
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The latest and greatest on SEO, Web 2.0 and social
networking is always coming from HubSpot. HubSpot
and its up-to-date information let's you stay on the forefront of
what's new and hot on the web!
In
this post, I want to talk about The Web Site Grader tool which
evaluates your web site. This tool gives
you a number
of excellent recommendations to improve the SEO of your site.
Once you get inside HupSpot, the Web Site Grader tool is more
difficult than the free tool (meaning that your grade on the inside
will be lower and there is more detail on how to improve the SEO of
your site). The report looks at your title, descriptions and
keywords on multiple pages, your blog, blog rank, google page
rank, inbound links, your Alexa score and more. In each of
these
areas, there are other tools to dig deeeper to improve the SEO of your
site. In future posts I will give you information on the
keywords
tool, the links tool and a few other goodies.
The other thing I love about HubSpot is that you can also track the specifics about your
competitors on an on-going basis.
The table below shows the details of my site vs. a number
of competitor sites. I have removed all of the URLs but left
the
other detail. In this chart, not only do I have detail on
what I
need to
do to improve my site, I can see how my competitors
are doing
relative to me. The following table gives you a snapshot of
what
this looks like. With the other tools mentioned above, I can
go
even deeper not only for me but to evaluate my competitors as well.
I guess I am a true web geek, but I think this stuff is
pretty
cool.
Look forward to future posts on HubSpot and the things that I keep
learning that think are of value to share. Don't hesitate to
give
me your comments, feedback and questions.
Please also look at HubSpot
and their internet marketing tools and systems.
If you want to speak to someone at HubSpot, let me know and I will get
you connected.
Post is included in group:
Active Rain Newbies
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ActiveRain Rockstars
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Realtors®
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SEO for Realtors
Post is included in group:
WEB 2.0 Marketing on Steroids for Real Estate
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on I Am Head Over Heels For HubSpot: Internet Marketing At Its Best
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Team Jodi - Chapel Hill Real Estate, Durham Real Estate
Chapel Hill,
NC
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Jodi Bakst, Broker @ Chapel Hill Realty
Address: 6011 Farrington Road, Ste 102, Chapel Hill, NC, 27517
Cell Phone: (919) 697-5014
Email Me
If you are buying or selling in Chapel Hill, Carrboro, Durham, Hillsborough, Durham or Orange, Durham or Chatham Counties, you have come to the right place. Jodi Bakst and her Team of Real estate specialists provide seamless customer service for our buyer and seller clients throughout their relocation or move.
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Thanks for the post! I have done the website grader, thanks to Tom Braatz, but I haven't really done much else. I am going to book mark your post and look into this! I look forward to learning more from you! Thanks!