Our brokerage has gone over their numbers for Logan Utah Real Estate in 2008 and figured out where all of the sales had come from for all agents.  Can you guess how many of our sales came from news paper ads?  The figure looks like an 8 that is missing the bottom half.  That is right, 0 home sales for Cornerstone came from news paper ads.  Another brokerage shared with us the same stat.  They had spent more than 20k last year on news paper ads and didn't see any return from that.  What does that mean for sellers?  It means that agents would have a better shot selling your home if they spent their news paper ad budget on things that are actually selling homes like internet presense, better signs, color flyers, and working prospective buyers better. 

Fortunately for us, we specialize is all of those things.  No other brokerage has better internet presense, better looking signs with great color fylers, and because of our internet presense, no other brokerage has more prospective buyers than Cornerstone. 

Bottom line if you are selling your home in Cache Valley, forget the news paper.  There simply aren't that many people reading it anymore because the news is online and free.  The ones who stil are reading it, aren't using it as a source for finding real estate. 

My friend and collegue has posted some interesting statistics from 08 on his blog, check it out.