Why is it so hard to ask for a Buyer Broker Agreement? Many of us struggle with this issue everyday. We know it is in our best interest and helps the buyer understand our loyalty to them.
I have reflected on this for years, why is it so awkward? Why do even some of the biggest producers in our
industry not use them? I have come up with a couple conclusions and by analyzing them I am much more comfortable in asking the buyer to sign.
When we started out in the Real Estate business we had mind set that we want to be the best we can we want to provide an exceptional service and experience. We put our client's needs first; we tried to see things through their eyes. The Buyer Broker Agreement at first glace is about protecting us. It seems that it can be considered all about the money. When we start putting the commissions before the client we have failed in putting our client's needs first.
Is it really about the commission? I do not think so. Our Buyer Broker Agreement allows for either party to terminate the contract with a simple letter, email or fax. The buyer or I can terminate our relationship at any given time.
The Buyer Broker Agreement is used to outline what my services are to my buyer. It tells them, how I will watch for properties that suit their needs both on the MLS and in person. It outlines how we communicate and what my policy is for out of state buyers and all the other services that are provided to a buyer. The agreement covers my services from the start of the relationship to the close of escrow.
It draws some specific lines as to what the buyer should and can expect from me, it also lets them know what their responsibility is to the relationship and they buying process.
Many states do not recognize a client relationship until an agency disclosure is signed. If you do not have an agency disclosure until an offer is written do you really have a relationship? As we know there are issues of what is implied and assumed to the client and customer, so why not just set it straight from the start.
Why do we think we are not worthy of an agreement that states, I work for you and you are loyal to me? It is an easy task once you start becoming accustomed to it. When I sit down with a buyer for the first time, I have a buyers presentation, it covers my responsibilities, services and areas of communication are discussed, this takes maybe 15 minutes, at the conclusion, I ask them "are there any other services you require of me?" and they generally say no. I then say "Great, then since we both understand what our roles are in this exciting time, I have an agreement I would like for us to sign, it clearly states that I understand your needs, that we have discussed them, and it is my job to do my best to fulfill my duties to you, and you in return will be loyal to me. Now, this is a contract, but I want you to know that at anytime, you feel I am not living up to your expectations all you need to do is send me an email, a fax or a letter telling me you want to terminate the relationship and you will be released from the contract." I show them where that is in the contract.
Now it is all about my client and not about me. I hope each of you with the market changing to a buyers market can re-visit this document and put it to work for you.
________________________________________________________________________________________________________

Thesa Chambers • Broker • RE/MAX Sunset Realty
541-771-7064 Cell • 541-536-0117 Office • 888-868-2050 Toll Free
Mailing Address • PO Box 3510, La Pine, OR 97739

