What do you do with your short sale leads?

Hey REALTORS - How many listing appointments do you go on, where the potential client cannot sell their home for what they owe and still afford your commission?

How many of you have been involved in a short sale transaction? How many of you have had a short sale fall apart? How many of you LOVE short sales and would consider doing them only?

I talk to Realtors everyday and are surprised by how many that tell me they avoid short-sales. According to several sources, we should expect that over 50% of home sales in 2009 are going to require a short-sale. Granted, not all areas of the Atlanta market are suffering as much as real estate markets in other states. However, short sales are a necessary way for the market to correct itself in every state.Keep in mind that a short-sale is just that, a correction, which could mean a substantial discount or only a minor amount.

My team has been processing short sales since 2005. We started out as investors looking for quick ROI. By nature of the process, we were forced to create a highly efficient system for getting short-sales accepted. As a team, our committment has always been to finding the best, most ethical and legal way to help all parties to the transaction. As a result - we have we have been able to help a countless number of distressed property owners, Realtors, and investors find truly winning solutions.

Due to our committment to helping homeowners and other real estate professionals in our area - we have created a strong referral network. You couldn't ask for better marketing than a testimonial from a client. Right?

So, if you are not trying to generate listings by marketing to pre-foreclosure leads, you are missing out on a huge segment of the market. I know that processing short-sales is time-consuming, frustrating, tedious, and comes with very few guarantees. However, there are companies in Atlanta that for no fee will do all the short-sale paperwork and lender negotiations.

You are great at selling houses, right? Then do it! Generate more listings by making yourself available to distressed property owners. Have someone else handle the irritating short-sale process and get paid! OR - refer those listings and get paid!

To make 2009 one of your best years ever - you will need to ad this service to your marketing arsenal. We share info and short-sale tips all the time - email me and I'll be sure you receive our weekly notes and conference call invitations. Thank you for reading. Amy Ransdell